Automated Editorial Design with Adobe InDesign
Primary styles and styles in sequence
A course by Javier Alcaraz , Editorial and Typeface Designer
About the video: Primary styles and styles in sequence
Overview
“In this lesson, I will explain what a primary style is and its use to accelerate design tests. Also, I will describe the "next style" function and how it helps us gain a lot of time in editorial training.”
In this video lesson Javier Alcaraz addresses the topic: Primary styles and styles in sequence, which is part of the Domestika online course: Automated Editorial Design with Adobe InDesign. Learn advanced techniques for creating professional literary layouts.
Partial transcription of the video
“In this unit, we could say that the magic begins. The word "automation" starts to make sense. We are going to work with styles in sequence, that will allow us that the styles interact between them and, in addition, with the primary styles, that they will inherit different characteristics in other styles that are going to be secondary. Come with me to see it step by step. When we make the design of a publication, need to test different typographic combinations, even when, with our design already running, some tests reveal that typographical selection can have problems, we see ourselves in ne...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Automated Editorial Design with Adobe InDesign
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Category
Design -
Software
Adobe InDesign -
Areas
Design, Digital Design, Editorial Design, Information Design
Javier Alcaraz
A course by Javier Alcaraz
Javier Alcaraz is a graphic designer specializing in Typographic Design and Art Direction for Editorial Design. He began his design career for Argentina newspapers and worked on developing publications and institutional communication in Ecuador. In 2004, he left Argentina for Mexico, where he worked for important publishing houses like Grupo Media and Expansión.
In 2011, he founded elcerezo, a studio that works on editorial design, branding, and typeface design for clients in Latin America and Europe, including Google, the Mexican Ministry of Culture, TetraPack, and Forbes. He currently resides in Spain.
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- 26 lessons (5h 40m)
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- Audio: Spanish, English
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- Level: Beginner
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