Ecommerce Design from Scratch with Figma
Conveying the Message with Typography
A course by Creative Nights , Designer and Art Director
About the video: Conveying the Message with Typography
Overview
“Typography has the power to shape the emotional response of the viewer. Fonts provoke a psychological reaction that can be used to make a brand feel more trustworthy, friendly, or aspirational. In this lesson, I will demonstrate what to consider in order to pick the right typefaces for your site. With my guidance, you will prepare the font sizes, hierarchy, contrast, letter spacing, and line height. Last but not least, I will touch on themes such as consistency, alignment, white space, and color. ”
In this video lesson Creative Nights addresses the topic: Conveying the Message with Typography, which is part of the Domestika online course: Ecommerce Design from Scratch with Figma. Learn to use Figma to design an e-commerce website prototype with a smooth user experience that’s ready to be shared with developers.
Partial transcription of the video
“ Conveying the Message with Typography The typeface has the power to shape an individual's emotional responses. Fonts provoke a psychological reaction that can be used to make a brand feel more trustworthy, friendly, or aspirational. In this lesson, we'll not only pick the right typefaces but we'll also play with the font sizes, hierarchy, contrast, letter spacing, and line height. Last but not least, we'll focus on the consistency, alignment, white space, and color. Let's take a look. Working with typefaces is often very delicate for me and I believe, for everyone else. It's a matter of s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Ecommerce Design from Scratch with Figma
-
Category
Web & App Design -
Software
Figma -
Areas
Accessory Design, Business, Digital Marketing, Digital Product Design, E-commerce, Web Design
Creative Nights
A course by Creative Nights
Marek Suchánek is a designer and co-founder of Creative Nights, an award-winning independent studio based in Prague. His career started shortly after graduating with a degree in graphic design from University of Tomas Bata in Zlin, Czech Republic. Marek is a versatile designer who cultivates and promotes traditional graphic and digital design.
Through his studio Creative Nights, he has broad experience in creating offline and online identities that blend the crucial understanding of contemporary design and approaches. Their work has been recognized by leading digital platforms such as the Awwwards for the Favorite Website Award.
- 98% positive reviews (49)
- 1,927 students
- 18 lessons (3h 56m)
- 31 additional resources (13 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Figma
