Ecommerce Design from Scratch with Figma
Exploring the Art Direction
A course by Creative Nights , Designer and Art Director
About the video: Exploring the Art Direction
Overview
“Well done! You've reached the start of the creative design process. Are you excited? Usually, my head runs through several different scenarios before my hands translate these onto the canvas. Starting with a blank canvas can be frightening, but if you've done your preparation properly you will already know where to start and which direction to take.”
In this video lesson Creative Nights addresses the topic: Exploring the Art Direction, which is part of the Domestika online course: Ecommerce Design from Scratch with Figma. Learn to use Figma to design an e-commerce website prototype with a smooth user experience that’s ready to be shared with developers.
Partial transcription of the video
“ Exploring the Art Direction This is the time when it gets exciting from a designer's perspective. My head usually runs several scenarios in my head and my hands translate those scenarios into the canvas. Start sketching the ideas and visual approach. Open the canvas and start to play with the lines, symbols, colors, typefaces, and layout. Do not limit your creativity in this early stage. Eventually, extract the final art direction and start distributing it across the pages. Make sure you’re focused and soaked into the project and understand the bigger picture, the context. Be sure you app...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Ecommerce Design from Scratch with Figma
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Category
Web & App Design -
Software
Figma -
Areas
Accessory Design, Business, Digital Marketing, Digital Product Design, E-commerce, Web Design

Creative Nights
A course by Creative Nights
Marek Suchánek is a designer and co-founder of Creative Nights, an award-winning independent studio based in Prague. His career started shortly after graduating with a degree in graphic design from University of Tomas Bata in Zlin, Czech Republic. Marek is a versatile designer who cultivates and promotes traditional graphic and digital design.
Through his studio Creative Nights, he has broad experience in creating offline and online identities that blend the crucial understanding of contemporary design and approaches. Their work has been recognized by leading digital platforms such as the Awwwards for the Favorite Website Award.
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- Audio: English
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