Character Design Process: Concept Art and Visual Development

Course final project

A course by Francesco Mazza , Character Designer

Character Designer. Inglaterra, United Kingdom.
Joined January 2022
97% positive reviews (31)
1,617 students
Audio: Italian, English, Spanish (Latam), French, Indonesian, Portuguese, Romanian, Turkish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian

About the final project for: Character Design Process: Concept Art and Visual Development

Visual Development: find your style

“During the lessons I taught you all the secrets for creating visual development tables that include stylistic and thematic research, a character, a prop and a mini environment. Now it's your turn! Follow these basic steps to complete your project. Don't just copy my example, but experiment and invent something new. In this way, you will learn to independently apply the techniques I have taught you and you will give more space to creativity. · Choose the theme you want to draw and do a thematic and stylistic research.

· Layout everything in a mood board.
· Start sketching and drawing your character in black and white and in a sketchy way.
· Choose character you like, finalize and color it.
· Start sketching and drawing the props and the environment, first in black and white and then add color, lights and shadows.
· Layout as if they were a portfolio page.
Now share your project in the forum! Show everyone both the final result and the processing steps, documenting each step with an image and describing what you did with a short explanation. As soon as possible, I will be happy to comment on your work. Look at colleagues' projects and encourage them by commenting on what they have shared: don't miss the precious opportunity to interact with the creative community. Thanks again for taking this journey with me! ”

Partial transcription of the video

“Thank you so much for taking part in this Visual Development and Concept Art course. I hope you found it enjoyable. As you noticed. we adhered to a very specific sequence. Starting from an idea. creating boards that include thematic and stylistic research: a character. a prop. an environment. Whenever you embark on a personal project. i urge you to incorporate the five key style elements: volume. shape. perspective. line. and color. These are essential to your creative process. and analyze each one individually. just as we did together in the course. This process will help you always keep t...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Character Design Process: Concept Art and Visual Development

  • Level: Beginner
  • 97% positive reviews (31)
  • 1617 students
  • 4 units
  • 26 lessons (5h 14m)
  • 2 downloads
  • Category

    Illustration
  • Software

    Adobe Photoshop, Procreate
  • Areas

    Character Design, Concept Art, Digital Illustration, Traditional illustration

Francesco Mazza

Francesco Mazza
A course by Francesco Mazza

Teacher Plus
Character Designer

Francesco Mazza is a character designer and creative director with a distinguished career in the animation and video game industry.

He has worked for renowned studios such as Studio Bozzetto and Blue Zoo Animation, collaborating on projects for Disney Italia, Toyota and the BBC. His passion for visual art has led him to found Kid Onion Studio, where he is currently developing his most ambitious project, "River Tails: Stronger Together".

Francesco's experience covers a wide range of styles and techniques, from artistic direction to the development of visual concepts, marking his career with a constant search for innovation and creative expression.


  • 97% positive reviews (31)
  • 1,617 students
  • 26 lessons (5h 14m)
  • 11 additional resources (2 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Italian, English, Spanish (Latam), French, Indonesian, Portuguese, Romanian, Turkish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
  • Level: Beginner
  • Unlimited access forever

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Character Design Process: Concept Art and Visual Development. Illustration course by Francesco Mazza

Character Design Process: Concept Art and Visual Development

A course by Francesco Mazza
Character Designer. Inglaterra, United Kingdom.
Joined January 2022
  • 97% positive reviews (31)
  • 1,617 students