Urban Art: from Digital Illustration to Large Scale Murals
Customer order How to address the brief that comes to our hands?
A course by Ceroker , Urban Artist and Graphic Designer
About the video: Customer order How to address the brief that comes to our hands?
Overview
“We will see how to address a client's brief. The idea is that you choose a fictional or real customer that you like or with which you feel identified. I will show you my conceptualization process so that a commercial mural does not lose our essence as illustrators and develops as an artistic mural without losing the concept that the client wants. ”
In this video lesson Ceroker addresses the topic: Customer order How to address the brief that comes to our hands?, which is part of the Domestika online course: Urban Art: from Digital Illustration to Large Scale Murals. Scale up your designs to large format illustrations with the spray paint technique.
Partial transcription of the video
“Unit 3 Customer Order We already know a little more what graffiti is about, its historical context, and how we handle the materials. In this lesson we will sit and focus in the brief sent by the client. In case the client does not send a brief, we create it. Something that we have to be clear before we start is that, so we have a brief and a specific and very punctual client, The idea of this course is to be able to make an artistic mural, without losing the essence of the concept, and without losing what the client wants. In this case, my client is going to be Domestika. Domestika did not ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Urban Art: from Digital Illustration to Large Scale Murals
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Category
Illustration -
Areas
Digital Illustration, Street Art, Traditional illustration

Ceroker
A course by Ceroker
Ceroker is a Colombian illustrator and urban artist who started painting at the age of 14. Having a defined social stance and studying graphic design led him to understand graffiti on another level. He became interested in typography and took advantage of everything he could learn to develop his style, until he decided to dedicate himself to what he loved most. Without finishing his degree, he began working in a studio as a graphic designer, collaborating on several projects creating logos and corporate images.
He went on to found the street art collective A Tres Manos Estudio. Today he is one of the most important representatives of Colombian Graffiti, where he stands out for his use of color, his characters, and the stories he tells in each of his murals.
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- 20 lessons (2h 33m)
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- Audio: Spanish
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- Level: Beginner
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