Explore experimental techniques so that your lettering attracts attention
The design of letters and alphabets allows experimenting with all kinds of techniques and aesthetic resources, exploring the limits of typography and alphabets. Domingo Betancur, graphic designer and co-founder of Veleta Studio Lab, has found in the design of letters the perfect medium to express his tastes and concerns through design, through striking and incredible graphics.
In this course you will learn experimental techniques to design colorful and attractive letters. You will immerse yourself in a process of generating new aesthetics that will allow you to express your style and rediscover letters and typography as you have never done before.
What's included in this course?
You will start knowing the work of Domingo Betancur, who will tell you about his career and his references and influences.
You will discover agile work methodologies to build letters, create your moodboard and start preparing your work document.
You will learn to create basic and complex brushes in Adobe Illustrator that will allow you to experiment with your creations; You will also see how to use mergers to create very striking effects.
In Adobe Photoshop you will create brushes, work with the styles and explore the possibilities of the brush mixer.
To finish you will add special finishes that will finish giving your lyrics the "wow!" and you will finish the composition with ID maps.
What is this course project?
You will create your own experimental alphabet using all the techniques and graphic possibilities that Domingo Betancur will share with you during the course.
Who is it aimed at?
To designers, illustrators, animators, lyricists, typographers and anyone interested in experimenting with visual language and the possibilities of letters.
Basic knowledge of Illustrator and Photoshop is necessary.
With respect to the materials you will use a computer with Adobe Illustrator and Photoshop installed.
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José Domingo Betancur is a graphic designer in love with letters. He was born and studied in Medellín where he could join his career as a designer with music and street art, elements that inspire him to explore the limits of design and typography.
He is co-founder of Veleta Studio Lab and creator of the TYPEXP workshops, where experimental techniques in graphic design are taught. His work has been published in multiple platforms, publications and has been a speaker at congresses and design meetings.