Window Display Design
The Main Character: The Product
A course by JoAnn Tan , Window display designer
About the video: The Main Character: The Product
Overview
“Knowing the product is very important for a successful showcase because the product is the protagonist. Let's connect the dots! ”
In this video lesson JoAnn Tan addresses the topic: The Main Character: The Product, which is part of the Domestika online course: Window Display Design. Dive into the art of window display design. Learn, build, and narrate a story through your own mini storefront..
Partial transcription of the video
“In this lesson we are going to get to know our product. In scenographic windows it is important to tell something and This means that we must know our protagonist well, which in this case is this little bag. When we talk about the product we are not just talking about the brand, but also of the characteristics of the product itself. I chose this bag, but you can choose something from your closet or from your kitchen. When you have chosen your object we will go and make a pattern together. So, let's start analyzing our object. There are three aspects to look at, the use, the material and the...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Window Display Design
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Category
Architecture & Spaces -
Software
Procreate -
Areas
Interior Design, Retail Design, Set Design, Spatial Design

JoAnn Tan
A course by JoAnn Tan
JoAnn Tan is a seasoned designer who's carved a niche in the field of window display design. Her impressive career started at Moschino, where she transitioned from fashion design to window design. She's graced luxury brands like Hermès, Fendi, and Pucci with her innovative displays.
Her work is like public art, capturing the imagination of all who pass by. Apart from her design skills, JoAnn's a craft enthusiast, deeply influenced by hobbies like knitting and gardening. Her passion for crafting translates into her window designs, creating a unique blend of art and commercial appeal.
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- 1,133 students
- 17 lessons (2h 20m)
- 18 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Italian
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- Level: Beginner
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