Video Editing with Premiere Pro: Tell Engaging Stories

Course final project

A course by Gonzalo Gallardo Ivanović , Advertising Art Director and Audiovisual Editor

Advertising Art Director and Audiovisual Editor. Tulsa, Chile.
Joined August 2017
97% positive reviews (35)
1,573 students
Audio: Spanish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch

About the final project for: Video Editing with Premiere Pro: Tell Engaging Stories

Video Editing with Premiere Pro: Tell Engaging Stories

“You have reached the end of the course, thank you very much for joining me. I hope you enjoyed it as much as I did. You are ready to make a commercial video with a story that conveys a clear and compelling message either with your own material or stock files. Before I say goodbye, I want to show you an example of how I'd like to see your course project: The story and the script First, think of a story that you want to film or use material that you have recorded for an advertising spot. Take your script and analyze if the steps of the dramatic structure are adequately fulfilled. If possible, record the locution of your story. Start the project When you enter Premiere, organize all the materials with which you are going to work. I recommend that you create a base folder system, in which each folder within it contains similar files: Leave everything related to audio and sound in the "Audio" folder; in "Graphic Resources" all the graphic elements you want to use; in “Video Material” all downloaded camera or video material; in “Project” you will save the Premiere Pro project; and finally in "Output" you will save the final exported videos.

The first and second cut Then assemble the first and second cuts of the video, and apply transitions that give the video rhythm. Try to analyze well where you will put the transitions, so that it is a contribution to the narrative value of your montage, and not just a randomly placed resource. For the second cut, you can also choose a music with a very strong rhythm, to make the cuts between videos on the beats to achieve a modern and dynamic audiovisual rhythm.
The details Apply the colorization of the image, as well as visual effects and a sound design that enhance the atmosphere of the story. Remember to analyze what feeling you want to provoke with your montage, so that both your choice of color, effects and audio narratively help the viewer or your audience feel those emotions that you want to convey.
Export! Finally, export your video, remember to make different versions according to quality and weight, for the different types of publication that you require.
Share your project by clicking "Create your project". In addition to photographs of each stage of the process. Also share a short text in which you talk about your experience in making it. I'll be looking forward to seeing what you've accomplished. I will give you feedback as soon as possible. However, I ask you to be patient, as it may take a while for me to reply to you. See you!”

Partial transcription of the video

“Final project We have reached the end of the course and I want to thank you for taking it. Now we will review the main processes to do the final project. First think of a story you want to film or use material that you have recorded for an advertising spot. Take your script and analyze if the steps are properly followed for dramatic structure. If possible, record the locution of your story or get someone who can. When entering Premiere, organize the materials so you can work. Then mount the first cut and apply transitions that give rhythm to the video. Then work the second cut of the assemb...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Video Editing with Premiere Pro: Tell Engaging Stories

  • Level: Beginner
  • 97% positive reviews (35)
  • 1573 students
  • 4 units
  • 16 lessons (3h 24m)
  • 6 downloads
  • Category

    Photography & Video
  • Software

    Adobe Premiere
  • Areas

    Audiovisual Post-production, Video Editing

Gonzalo Gallardo Ivanović

Gonzalo Gallardo Ivanović
A course by Gonzalo Gallardo Ivanović

Teacher Plus
Advertising Art Director and Audiovisual Editor

Gonzalo Gallardo is dedicated to advertising art direction, editing and post-production, areas that have taught him to build compelling and eye-catching stories for the consumer.

He is an Adobe Certified Associate in Visual Communication in Adobe Premiere Pro, and works both as a creative in agencies and as a freelance with specific clients.


  • 97% positive reviews (35)
  • 1,573 students
  • 16 lessons (3h 24m)
  • 20 additional resources (6 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

Areas
Video Editing with Premiere Pro: Tell Engaging Stories. Photography, and Video course by Gonzalo Gallardo Ivanović

Video Editing with Premiere Pro: Tell Engaging Stories

A course by Gonzalo Gallardo Ivanović
Advertising Art Director and Audiovisual Editor. Tulsa, Chile.
Joined August 2017
  • 97% positive reviews (35)
  • 1,573 students