Editorial Design: Think Like a Designer
Catalog of Household Products
A course by Enric Jardí , Designer
About the video: Catalog of Household Products
Overview
“How to design a catalog with personality, but that is also flexible to accommodate diverse material? Let's test it on a multilingual business catalog. I will explain a layout technique that can save your client a lot of money.”
In this video lesson Enric Jardí addresses the topic: Catalog of Household Products, which is part of the Domestika online course: Editorial Design: Think Like a Designer. Develop your skills as a designer through practical exercises and learn the guidelines to transform a design that doesn't work into a smart and effective one..
Partial transcription of the video
“Catalog of household products This catalog has two technical requirements that can condition the design. It must be multilingual and sufficiently flexible to contain images of different formats. We will see how we solve the color codes, the placement of the images and the layout of the pages. We will also see how we make the photographs seem to belong to the same system and language. We will deal with issues of typography and legibility, as well as the details of some characters. We will arrange the page so that the eye of the beholder be properly guided and, finally, we will see alternativ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Editorial Design: Think Like a Designer
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Category
Calligraphy & Typography -
Software
Adobe InDesign -
Areas
Design, Editorial Design, Graphic Design
Enric Jardí
A course by Enric Jardí
Enric Jardí is a graphic designer who loves letters and typography. He's worked in many fields throughout his career, but has mainly focused on editorial design, art direction, book covers, corporate identity, typography, and illustration.
He is passionate about lettering and typography. He has published several books, including Veintidós consejos sobre tipografía (que algunos diseñadores jamás revelarán) y veintidós cosas que nunca debes hacer con las letras (que algunos tipógrafos nunca te dirán) and Pensar con imágenes, which have both been translated into several other languages.
Enric combines his professional career with teaching at multiple academic centers such as the Universitat Autònoma de Barcelona, the Blanquerna foundation, the Universitat Ramon Llull in Barcelona, ELISAVA, the Universitat Pompeu Fabra in Barcelona, the University of Lapland in Finland, and IDEP Barcelona.
He was president of the Association of Art Directors and Graphic Designers ADG-FAD for several years and has received several awards for his professional work in the field of design, including: a European Design Award, a Laus, a D&AD Award, and a Malofiej for infographics and the National Culture Award in the design category, granted by the Generalitat de Catalunya.
- 100% positive reviews (53)
- 2,126 students
- 14 lessons (3h 4m)
- 14 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
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