Editorial Design: Think Like a Designer

Editorial Design: Think Like a Designer

“ We have reached the end of the course. I hope you have enjoyed this time that we have shared a lot and that everything you have learned will help you to give life to new projects. One of the things that has been most interesting to me as an editorial designer over the years is being able to propose content issues. These types of reflections are what truly make a better editorial product. Don't wait for everything to be done for you. Don't wait for a Word document with each and every part of a publication. You are expected to think visually and anticipate what is left and what is missing. You are already able to do it! Now, before we say goodbye, let's review the key phases of the project. I would like you to briefly explain what you have done in each one and accompany the explanation with one or more images. The idea of the project Choose an artist to make a catalog. To design a catalog about him or her, look for images of their work that have quality and also collect data on each work for documentation. The format Find a format you like. Something that goes well with your artist's work, that helps to understand it and dignifies it. Initial model It's time to start putting the work on the page. Start distributing the work on the pages to see how it is reflected. Analyze the results to go retouching and adjusting. The text Place two types of text in the catalog. One long and narrative, organized in paragraphs and with a title, and, on the other hand, the photo captions: title of the work, year, measurements and technique (if it makes sense with the type of work you have chosen). Give it the extension you want and place the amount of elements (images and text) that you consider to be convenient for your catalog. I recommend that you use real texts, even if they are not directly related to the content. Create the typographic categories that you consider necessary and give them shape and size. The system Now that you have the ingredients and the form, it's time to create a system. Decide what margins are common to the entire work, if you need a system of columns and if you also need a vertical grid field like the ones I have shown you in the course Final Arts Prepare the final artwork for editing and printing. If you want to make other parts apart from the gut (cover, guards, etc.) you can share them so we can see them. Now share your final project with the community by clicking on "Create your project". Remember to share both the final result and the steps that have led you to it. I am looking forward to seeing your project and giving you feedback. Although I ask for your patience, I will try to access the forum as much as I can and what my professional projects allow me. Finally, I want to invite you to actively participate in the forum, not only sharing your progress, but also giving advice and trying to help the rest of the community. It sure is very enriching! See you soon! ”

Partial transcription of the video

“Final project Thank you very much for taking the course. An editorial project is a collective work. Design is an important part of the project, but not the essential part. Everything we do could do who makes the contents in his Microsoft Word. So the role of a designer in an editorial project It should not be a watertight department. On the contrary, the more open you are to receive information, to understand what is needed, to know the competition, to know who will be the future reader, best for your project. One of the things that has been most interesting to me over the years as an edito...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Editorial Design: Think Like a Designer

• Level: Beginner
• 100% positive reviews (53)
• 2056 students
• 4 units
• 14 lessons (3h 4m)
• 3 downloads

• Category

  Calligraphy & Typography

• Software

  Adobe InDesign

• Areas

  Design, Editorial Design, Graphic Design