Eco-Friendly Packaging: Design Sustainable & Impactful Solutions
The visual language of a brand
A course by Paulina Carrizosa , Graphic designer and illustrator
About the video: The visual language of a brand
Overview
“Here I'll talk about the elements that make up a brand's visual language, so you can use them to design the final piece. I'll show you different examples so you can more easily understand how I've applied visual language to real brands. ”
In this video lesson Paulina Carrizosa addresses the topic: The visual language of a brand, which is part of the Domestika online course: Eco-Friendly Packaging: Design Sustainable & Impactful Solutions. Discover how to convert corporate packaging into sustainable pieces of desire. .
Partial transcription of the video
“Once you are clear about the essence of the brand and the positioning strategy that you are going to give it, you go on to design the visual identity of the brand, right? In this lesson we are going to see what are the graphic elements that make up the visual identity of a brand. Once you have defined the essence of the brand, the brand, you must move on to the design phase and finally you will go to the production phase. To create a coherent and consistent brand, in the design phase you must be clear about the visual elements that make up the visual language of your brand. So that you unde...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Eco-Friendly Packaging: Design Sustainable & Impactful Solutions
-
Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Packaging, Product Design
Paulina Carrizosa
A course by Paulina Carrizosa
Paulina Carrizosa is a prominent graphic designer and illustrator specializing in corporate identity strategy and design. She is the founder of Manta Raya, a boutique studio focusing on branding, illustration, packaging, and textile design. Paulina trained in graphic design and earned a master's degree in corporate identity strategy and design from Elisava School in Barcelona. For nearly six years, she worked in various graphic and textile design studios in Barcelona, allowing her to develop unique skills and a creative vision enriched by Catalan culture.
Upon her return to Bogotá, Paulina consolidated her studio, where she has led projects in branding, editorial design, web design, textiles, and illustration, even collaborating with architects on the design of retail spaces. Her focus is on creating design solutions that generate an emotional and memorable connection with the public, always seeking to innovate through research and adaptation to the needs of each client. Her inspiration comes from modern art, nature, and industry research, which allows her to explore diverse areas in unique ways in each project.
- 165 students
- 15 lessons (1h 57m)
- 29 additional resources (15 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
