Boost Your Conversion Rates: Learn Landing Page Design with Figma

Client and Briefing: How Do You Understand Your Client?

A course by Olga Shevchenko , Creative Director

97% positive reviews (34)

3,229 students

Audio: English, Spanish

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About the video: Client and Briefing: How Do You Understand Your Client?

Overview

“In this lesson we will talk about what kind of questions you should ask a client at the very start, how to run the briefing properly, what you should emphasize in it, check if a client possess his/her own branding materials, if any at all. Also you should find out main tasks and goals which said landing page is being created for, in order to be able to finally get down to the next stage - research.”

In this video lesson Olga Shevchenko addresses the topic: Client and Briefing: How Do You Understand Your Client?, which is part of the Domestika online course: Boost Your Conversion Rates: Learn Landing Page Design with Figma. Learn how to create high-conversion landing pages. Explore sketching concepts quickly and understand visual language..

Partial transcription of the video

“In this lesson, I will explain you how to understand your client and how to create the right brief. In any design or marketing project, understanding your client is key to success. Without a clear understanding of their needs, goals, and expectations, it's impossible to create something that meets their requirements. In this lesson, we will explore the process of understanding your client, running a proper briefing, and asking the right questions to get the information you need to get started. A designer goes to a client meeting from the perspective of a researcher, so you need to understan...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Boost Your Conversion Rates: Learn Landing Page Design with Figma

Level: Beginner
97% positive reviews (34)
3229 students
4 units
15 lessons (2h 31m)
5 downloads

Category
Web & App Design
Software
Figma
Areas
UX / UI, Web Design

Olga Shevchenko

A course by Olga Shevchenko

Teacher Plus

Creative Director

Olga Shevchenko is the Creative Director at Vintage Web Production, a strategic agency with a strong online presence.

With over 12 years of experience in web design, Olga has won more than 100 international awards, including The Webby Awards, ADC Europe, and Epica. She has served as a judge at design festivals such as Awwwards and the Webby Awards, and has spoken at international events like Digital Design Days and ADC.

Additionally, she is the founder of the 2 Hours Design Battle project, a competitive event that brings together designers from around the world to create websites in record time.