Boost Your Conversion Rates: Learn Landing Page Design with Figma
What Is a Landing Page and When Should You Use It?
A course by Olga Shevchenko , Creative Director
About the video: What Is a Landing Page and When Should You Use It?
Overview
“Throughout this lesson, we will talk about what a landing page is, what it is meant for, which tasks and goals it pursues, what the peculiarities of this landing page structure are, and which blocks are mandatory. ”
In this video lesson Olga Shevchenko addresses the topic: What Is a Landing Page and When Should You Use It?, which is part of the Domestika online course: Boost Your Conversion Rates: Learn Landing Page Design with Figma. Learn how to create high-conversion landing pages. Explore sketching concepts quickly and understand visual language..
Partial transcription of the video
“In this lesson we will learn what is exactly the landing page and how we can use it for our projects. A landing page is a web page that is designed to persuade users to take a specific action. Typically, landing pages are used in pay-per-click advertising campaigns to convert visitors into leads or customers. However, they can also be used in other marketing initiatives, such as email marketing or social media updates. The main goal of a landing page is to increase conversion by directing visitors to take one specific action, such as filling out a form or making a purchase. What a landing p...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Boost Your Conversion Rates: Learn Landing Page Design with Figma
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Category
Web & App Design -
Software
Figma -
Areas
UX / UI, Web Design
Olga Shevchenko
A course by Olga Shevchenko
Olga Shevchenko is the Creative Director at Vintage Web Production, a strategic agency with a strong online presence.
With over 12 years of experience in web design, Olga has won more than 100 international awards, including The Webby Awards, ADC Europe, and Epica. She has served as a judge at design festivals such as Awwwards and the Webby Awards, and has spoken at international events like Digital Design Days and ADC.
Additionally, she is the founder of the 2 Hours Design Battle project, a competitive event that brings together designers from around the world to create websites in record time.
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