Social Media for Creatives: Promote Your Work
The importance of metrics and how to measure them
A course by Leticia Imai , Artist and Digital Entrepreneur
About the video: The importance of metrics and how to measure them
Overview
“Analyzing metrics can be simpler than you think. In this class, you will understand the algorithm's potential to leverage your growth.”
In this video lesson Leticia Imai addresses the topic: The importance of metrics and how to measure them, which is part of the Domestika online course: Social Media for Creatives: Promote Your Work. Learn strategies to effectively promote your personal project and sell your work on social media.
Partial transcription of the video
“The importance of metrics and how to measure them Analyzing metrics can be simpler than you think. Understand the algorithm’s potential to leverage your growth and take advantage of your best content to keep growing exponentially. Social networks are companies and every company aims at profit. We, the users, sell our time to these companies. Brands pay to run ads on social media and these ads are selected for each person based on your personal interests. The algorithm enters there as an artificial technology to select the types of content we most like and interact with for, consequently, we...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media for Creatives: Promote Your Work
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Category
Marketing & Business -
Areas
Digital Marketing, Instagram Marketing, Mobile Marketing, Social Media

Leticia Imai
A course by Leticia Imai
Letícia Imai is an artist, content creator, and digital entrepreneur. After earning a degree in advertising and marketing, she decided to combine her childhood passion for art with her newly acquired knowledge to help other artists break into the market. Her goal is to inspire others to recognize their creative potential and teach them how to make a living off of their art through social media.
She currently inspires a community of over 73K creative entrepreneurs interested in digital influence. She has also collaborated with major brands like Amazon and Infinity Pay, and shares her knowledge at events, conferences, and through online courses.
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- 2,851 students
- 16 lessons (1h 14m)
- 20 additional resources (6 files)
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- Audio: Portuguese
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- Level: Beginner
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