Art Direction and Gastronomic Branding

A course by Mónica Reyes Samanamú , Graphic designer and art director

Mónica Reyes Samanamú mnk_reyes

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Graphic designer and art director. Lima District, Peru.
Joined October 2018

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Manage a visual identity project from the idea to its development

• Spanish with subtitles in English
• 100% positive reviews (122)
• 2137 students

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Manage a visual identity project from the idea to its development

A course by Mónica Reyes Samanamú

Unlike other identity projects, in gastronomy, branding must be aligned with the purpose of the chef and the experience he seeks to convey. Mónica Reyes is a graphic designer and freelance art director and has specialized in gastronomic branding, which has allowed her to work on projects of international relevance such as the Peruvian restaurant Usquyu, located in Kuwait.

In this course you will learn the whole process of creating the visual identity of a project related to gastronomy; from the previous stage to the design, where you will see how to work with the client based on their budget, to count the hours that you will dedicate to each stage and to integrate other professionals in case the project requires it. From a culinary proposal, starting from the client's brief, you will develop a whole visual universe so that the experience flows through the senses.

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What will you learn in this online course?

19 lessons & 13 downloads

How has branding evolved?

17 minutes, 4 seconds

Check list

4 minutes, 25 seconds

Branding process being freelance

10 minutes, 40 seconds

List of deliverables: high budget vs. low budget

8 minutes, 27 seconds

Team building and schedule - part 1

12 minutes, 49 seconds

Team building and schedule - part 2

8 minutes, 42 seconds

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Spanish with subtitles in English

• 100% positive reviews (122)
• 2137 students
• 19 lessons (2h 41m)
• 13 additional resources (3 files)
• Online and at your own pace

• Available on the app
• Audio: Spanish
• Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
• Level: Beginner
• Unlimited access forever

What is this course's project?

You will develop the visual identity and art direction of a culinary project. Mónica will develop the visual identity of a food truck, although you can choose any gastronomic branding project that you have in mind.

Projects by course students

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  By victorhmx

  
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  By cesarsc19_5

  
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  By asmaa_bmisou

  
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Who is this online course for?

To designers, art directors, gastronomic entrepreneurs and anyone interested in learning to transfer flavors to a branding project.

Requirements and materials

No previous knowledge of branding is necessary, although you must have notions of Adobe Illustrator and Photoshop in order to design and capture all the ideas that you can think of when creating the brand image of the project.

With respect to the materials you will need a computer in which you must have installed Adobe Photoshop and Illustrator or any other program of image editing and design.

Reviews

Mónica Reyes Samanamú

A course by Mónica Reyes Samanamú

Teacher Plus

Graphic designer and art director

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Joined October 2018

Monica Reyes has been working as a graphic designer and independent art director for more than five years. During this time he has worked in almost all fields of brand communication strategy, including identity, but also product design, packaging, photography, fashion research and trends, etc.

Working with clients from different cultures and backgrounds has allowed him to stimulate learning exchanges and improve his perception of design. He has collaborated with clients from Lima, Buenos Aires, Madrid, Montreal, Miami, Kuwait and São Paulo, working with large international organizations and small emerging companies, which has represented challenges and unique personal rewards.

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  Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

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