Modern furniture design inspired by customer
Increasing Demand for Your Custom Work
A course by Paul Jeffrey , Furniture designer
About the video: Increasing Demand for Your Custom Work
Overview
“Here, you'll learn some basic sales and marketing principles that you can employ to generate more interest in your brand of aesthetics. ”
In this video lesson Paul Jeffrey addresses the topic: Increasing Demand for Your Custom Work, which is part of the Domestika online course: Modern furniture design inspired by customer. Create custom furniture designs on a budget, brand yourself and get clients..
Partial transcription of the video
“In the previous lesson, you learned about how to find producers and to work with them. In this lesson, I'm going to talk about how to increase demand for your work. In this lesson, we're going to discuss two main principles. The first one is how to create your designer brand, and the second one is how to promote your designer brand. You must first understand that as a custom design and manufacturer, the customers really buying when they buy your furniture is you. So your name has to be a part of your business name. The first step in developing your brand is determining what is your market. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Modern furniture design inspired by customer
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Category
Design -
Software
SketchUp -
Areas
Design, Furniture Design & Making, Industrial Design, Product Design
Paul Jeffrey
A course by Paul Jeffrey
Paul Jeffrey, renowned furniture designer and founder of the award-winning firm Paul Rene Custom Modern Furniture and Cabinetry, is a true master in the field. With a background in concept car design for Ford Motor Company, Paul's transition to furniture design was fueled by his passion for creative control and his desire to synthesize client ideas with the voices of their spaces.
His exceptional work has been celebrated in top home and design publications, and he has received numerous design awards and accolades throughout his career. With a commitment to teaching and empowering others, Paul Jeffrey is dedicated to helping individuals express their gifts and make a living out of their creative endeavors.
- 100% positive reviews (14)
- 1,030 students
- 14 lessons (2h 11m)
- 23 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
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