Methodology and Conceptualisation for Designing Characters

Jordi Ros is an illustrator, designer, and artist. He was born in Mexico and is based in Barcelona. For the last six years, he has been dedicated exclusively to commercial illustration, including projects for clients such as Vice UK, Universal, Virgil Atlantic, adidas, and Sony Music, among others. In addition, he works independently as a concept developer for art toy and collector brands.

Jordi's work is characterized by the fusion of traditional drawing elements, manga, and sport. His goal is to reflect the day-by-day evolution of the current generation in his portraits. Despite his western origins, the Japanese influence is very evident in his work.