Type Design with Procedural Animation Techniques
Introduction to Generative Art
A course by Martin Naumann , Interdisciplinary Designer and Digital Artist
About the video: Introduction to Generative Art
Overview
“And what is generative art? Here I will explain to you what this design method is about and what it has to do with our course project.”
In this video lesson Martin Naumann addresses the topic: Introduction to Generative Art, which is part of the Domestika online course: Type Design with Procedural Animation Techniques. Learn to create grid-based type designs and animate them using procedural animation methods.
Partial transcription of the video
“In this lesson. i will explain to you what generative art is and how to work with it. Generative art is a design approach or a type of digital art that emphasizes the design process over the final artwork itself. focusing on how it's created rather than the end result. In traditional art forms. work typically focuses on a specific artwork. In generative art. emphasis is placed on a process that can create multiple artworks. rather than focusing on Generative implies creating or producing. often in the context of art or technology. highlighting process. programmed automatisms. Within this fr...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Type Design with Procedural Animation Techniques
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Category
3D & Animation, Design -
Software
Adobe After Effects, Adobe Illustrator -
Areas
Animation, Color Theory, Design, Digital Design, Graphic Design, Kinetic Typography, Typography Design

Martin Naumann
A course by Martin Naumann
Martin Naumann is an interdisciplinary designer and digital artist currently based in Dessau, Germany. He studied integrated design at the Anhalt University of Applied Sciences and has been working as a freelancer since 2015. He specializes in abstract generative art and his fields of expertise are typography, visual and brand design, packaging, and illustration.
Throughout his career he has worked on numerous award-winning projects for clients such as Die Zeit and the chocolate brand Laroché, as well as for the record labels Universal Music and Anjunabeats. His pieces, which can be defined as experimental and transversal, are characterized by bright colors and futuristic aesthetics.
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- 19 lessons (2h 20m)
- 16 additional resources (3 files)
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- Audio: German, English, Spanish (Latam), French, Italian, Portuguese, Turkish
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- Level: Beginner
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