Introduction to Minimalist Graphic Design

Rafael Bernardo is a typographer, designer, brand developer, creative activist, and author. He is passionate about shaping communicative spaces, and the drive to keep honing his creative voice has kept this passion alive for more than 20 years. The foundation stone of his work is minimalism. Rafael begins the design process by asking himself this question: what do you need to convey a message in a direct and simple way? He explores his methodology and creative development in his book, Be Water My Friend.

In his career as a freelance designer, he has worked with clients from a variety of industries, including Rosenthal, Porsche, and Siemens, as well as on a prevention project for a health insurance company. He also tries to make a positive contribution through his design work and collaborates with non-profit organizations, such as Viva con Agua.