Learn to visualize data in an artistic way through images and words
The infographic is a tool of communication of high precision with which we can do from journalism to art. It is also a very common tool in the scientific world for the ability to specify very complex thoughts easily. Jaime Serra is one of the most reputable specialists in the field and has worked with titles such as La Nación , El Financiero or El Mundo .
This course reflects and argues about all the possibilities of infographics, step by step, so that they serve you in your creation process. You will see how in an infographic can converge disciplines as diverse as journalism, communication, opinion, science and poetry.
What's included in this course?
You will begin knowing more thoroughly the work of Jaime Serra, who will tell you about his professional career and how he came to the world of infographics. And will value the importance of boredom to be inspired.
He will talk about aesthetics as ethics and how to enhance the informative content of an infographic by using an aesthetic appropriate to each subject
From Jaime's hand, you will learn to deal with the subject of infographics and will entrust you with the ones that he likes the most, which are, in themselves, a guarantee of success.
You will also see that they are author infographics: how to define your own style when creating infographics and how to use this medium to comment on specific topics.
Jaime will ask you the question of whether an infographic can be art and you will learn to create construct truths with data.
To finish, Jaime will show you the process of creating an infographic from something as everyday as the tiles of his house and with them he will talk about a topic of great importance: time.
What is this course project?
Jaime will show you the process of creating an infographic from the conception of a personal and singular idea, to its materialization and diffusion strategy.
Who is it aimed at?
To anyone with an interest in communication, regardless of their professional field.
No prior knowledge is required to complete this course.
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Jaime Serra speaks to us, always, from his own professional experience: a peculiar transit of more than twenty-five years of journalistic service hand in hand with the infographic. From belonging to the generation that in the mid-eighties consolidated infographics as a journalistic tool, to the profound revision of those same foundational concepts with which the profession revolutionized a decade later from the pages of the Argentine newspaper Clarín. A period that took him to be recognized, twenty years later by the Society For News Design, as the most influential infographic in the world during the period 1992-2002.
He has created, directed and advised numerous infographic departments of the most prestigious media in Latin America and Europe, including Clarín (Argentina, 1995-2001) and La Vanguardia (Spain, 2008-2018).
He currently disseminates his proposals, simultaneously, in contemporary art spaces and through regular publication in international reference media such as El Mundo (Spain), O Globo (Brazil), La Nación (Argentina) and El Financiero (Mexico).