Intro to Voice-over Techniques for Advertising
Diction
A course by Sebastian Llapur , Voice-over Actor
Joined October 2021
About the video: Diction
Overview
“Now that you know what vocalization, articulation, and pronunciation are, it's time to move on to another fundamental concept: diction. In this lesson, I will talk to you about what we say when we say words. I will also explain to you about the different ways of reading or interpreting and you will be able to observe that they correspond to a syntactic, semantic and grammatical order. ”
In this video lesson Sebastian Llapur addresses the topic: Diction, which is part of the Domestika online course: Intro to Voice-over Techniques for Advertising. Learn how to recite a promotional script for three different purposes and convey a precise message by experimenting with rhythm, intonation, and voice modulation.
Partial transcription of the video
“diction In this lesson we will learn about what I say when I mention the words. This has to do with a syntactic and semantic order, but also starting from the most basic, that is, pronounce each of the words without cutting them, without speeding up and, above all, respecting the punctuation marks, but, in the specific case of advertising speech, this diction will have to do with a faithful interpretation of the advertising text. For that, the first thing we have to do it is a comprehensive reading of our text. It is very common among announcers who already have some experience, fall into t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Intro to Voice-over Techniques for Advertising
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Category
Music & Audio -
Areas
Advertising, Audio

Sebastian Llapur
A course by Sebastian Llapur
Ever since he was little, Sebastián Llapur felt compelled to express himself through his voice, and by the age of 15 he was already doing artistic voice-overs for a local radio station. He continued his career in advertising voice-over until he fulfilled his life-long dream of breaking into the world of voice acting.
Since then, he's had the opportunity to voice famous characters like Daffy Duck, Grampa Simpson, Mufasa, and many more. He's also appeared in video games such as Sub Zero, Commander Zavala, and Marcus Phoenix. In advertising, he's recorded spots for a host of brands, including Ford, Ariel, and Movistar.
The quality of his work has earned him a variety of distinctions: he was named voice-over actor of the year by the Asociación Nacional de Locutores, won the José Lavat award for best voice actor, and was honored as a Distinguished Citizen of Salvador de Jujuy and Córdoba, Argentina.
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