Intro to Voice-over Techniques for Advertising
Diction
A course by Sebastian Llapur , Voice-over Actor
Joined October 2021
About the video: Diction
Overview
“Now that you know what vocalization, articulation, and pronunciation are, it's time to move on to another fundamental concept: diction. In this lesson, I will talk to you about what we say when we say words. I will also explain to you about the different ways of reading or interpreting and you will be able to observe that they correspond to a syntactic, semantic and grammatical order. ”
In this video lesson Sebastian Llapur addresses the topic: Diction, which is part of the Domestika online course: Intro to Voice-over Techniques for Advertising. Learn how to recite a promotional script for three different purposes and convey a precise message by experimenting with rhythm, intonation, and voice modulation.
Partial transcription of the video
“In this lesson. we will explore the meaning behind the words I mention and understand their significance. This is related to a syntactic and semantic order but also starts from the basics. That is. pronouncing each word without cutting it. without rushing. And above all. respecting punctuation marks. But in the specific case of advertising speech. this addiction will relate to a faithful interpretation of the advertising text. For that... The first thing we need to do is to thoroughly analyze and interpret our reading text. It's very common among broadcasters with some experience to fall in...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Intro to Voice-over Techniques for Advertising
-
Category
Music & Audio -
Areas
Advertising, Audio

Sebastian Llapur
A course by Sebastian Llapur
Ever since he was little, Sebastián Llapur felt compelled to express himself through his voice, and by the age of 15 he was already doing artistic voice-overs for a local radio station. He continued his career in advertising voice-over until he fulfilled his life-long dream of breaking into the world of voice acting.
Since then, he's had the opportunity to voice famous characters like Daffy Duck, Grampa Simpson, Mufasa, and many more. He's also appeared in video games such as Sub Zero, Commander Zavala, and Marcus Phoenix. In advertising, he's recorded spots for a host of brands, including Ford, Ariel, and Movistar.
The quality of his work has earned him a variety of distinctions: he was named voice-over actor of the year by the Asociación Nacional de Locutores, won the José Lavat award for best voice actor, and was honored as a Distinguished Citizen of Salvador de Jujuy and Córdoba, Argentina.
- 99% positive reviews (81)
- 3,168 students
- 14 lessons (1h 51m)
- 14 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever