Intro to Voice-over Techniques for Advertising
What Is the Locution?
A course by Sebastian Llapur , Voice-over Actor
Joined October 2021
About the video: What Is the Locution?
Overview
“Let's start with the basics! Being able to understand what the object of study is is essential. For this reason, I will explain to you my own conception of what locution is and I will talk to you about why I believe that oral expression, along with textual expression, form a fundamental part of human communication. ”
In this video lesson Sebastian Llapur addresses the topic: What Is the Locution?, which is part of the Domestika online course: Intro to Voice-over Techniques for Advertising. Learn how to recite a promotional script for three different purposes and convey a precise message by experimenting with rhythm, intonation, and voice modulation.
Partial transcription of the video
“What is the locution? In this unit we will see the fundamentals of the locution. I'm going to tell you what advertising locution is, differences between different types of speech, styles and everything that has to do with the locution. As a definition, the locution is the way to express ourselves orally. The oral expression, together with the gestural, They are an essential part of human communication. In this case, the locution is very important, since it is the most common way in which we communicate, always taking into account the channel, the receiver and the transmitter. We are a funda...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Intro to Voice-over Techniques for Advertising
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Category
Music & Audio -
Areas
Advertising, Audio

Sebastian Llapur
A course by Sebastian Llapur
Ever since he was little, Sebastián Llapur felt compelled to express himself through his voice, and by the age of 15 he was already doing artistic voice-overs for a local radio station. He continued his career in advertising voice-over until he fulfilled his life-long dream of breaking into the world of voice acting.
Since then, he's had the opportunity to voice famous characters like Daffy Duck, Grampa Simpson, Mufasa, and many more. He's also appeared in video games such as Sub Zero, Commander Zavala, and Marcus Phoenix. In advertising, he's recorded spots for a host of brands, including Ford, Ariel, and Movistar.
The quality of his work has earned him a variety of distinctions: he was named voice-over actor of the year by the Asociación Nacional de Locutores, won the José Lavat award for best voice actor, and was honored as a Distinguished Citizen of Salvador de Jujuy and Córdoba, Argentina.
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