Accessibility Statement
×
All courses from $0.99USD each
Start exploring
02hours
•
41mins
•
44secs
02h : 41m : 44s
All courses from $0.99USD each
DOMESTIKA See navigation
  • Courses
    • All courses →
    • Illustration
    • Craft
    • Marketing & Business
    • Photography & Video
    • Design
    • 3D & Animation
    • Architecture & Spaces
    • Fashion
    • Writing
    • Web & App Design
    • Calligraphy & Typography
    • Music & Audio
    • Culinary
    • Artificial Intelligence
    • Wellness
    • How to become
    • Guided courses
    • Specializations New
    • Domestika Basics
    • New courses
    • Top rated
    • Popular courses
    • Courses free with
    • Masters New
    • Gift cards
    • Certificates Plus
  • Projects
  • Plus
    • Blog
    • Schools
    • Help
    Publishing every day is not the same as brand building
    Latest blog post

    Publishing every day is not the same as brand building

    Many entrepreneurs believe that "being present" on social networks is enough to sell. They upload a post with a product photo, a couple of hashtags and expect that to generate magic. But the problem is not the frequency. It's the lack of direction. Today, people don't connect with products: they connect with stories, with values, with emotions. And if your brand doesn't communicate with intent, you're likely to get lost in the noise. This article is a simple - but powerful - guide to transform your social networks into a real connection channel with your customers. [What is a purposeful brand (and why does it matter)? A purposeful brand is not one that says "we want to change the world," but one that is clear about why it exists and how it wants to impact the lives of its audience. Real example: Maria has a small handcrafted candle startup. Before, her Instagram was just photos of her products with phrases like "lavender scent available". When she understood that her purpose was to help people create self-care rituals in their daily routine, her content changed. She started talking about stress, about pausing, about creating warm environments at home. The result: more engagement, more messages, more sales. 2. What do I want people to feel when they see my content? This is the most powerful question you can ask yourself before designing your content strategy. It's not just about showing what you're selling, it's about building an emotional experience. Practical Tip: Make a list of 3 emotions you want your brand to elicit (e.g. calmness, inspiration, joy) and use it as a creative filter for everything you publish.

  • Courses
    • All courses
    • Illustration
    • Craft
    • Marketing & Business
    • Photography & Video
    • Design
    • 3D & Animation
    • Architecture & Spaces
    • Fashion
    • Writing
    • Web & App Design
    • Calligraphy & Typography
    • Music & Audio
    • Culinary
    • Artificial Intelligence
    • Wellness
    • How to become
  • Projects
  • Plus
  • Blog
  • Join for FREE
  • Log in
  • Log in
  • Join for Free
  • Community
  • Contests
  • Projects
  • Creatives
Paulina

Paulina

@illoo_pilloo

Sitges, Spain

Follow
Message
  • @illoo_pilloo
  • Activity
  • Courses
  • Lists
  • Portfolio
  • ...
    • Following
    • Followers
    • Favorites
Paulina

@illoo.pilloo

Courses

  • Powerpoint Pro: How to Prepare a Persuasive Presentation. Design, Marketing, and Business course by Fritha Lewin

    Powerpoint Pro: How to Prepare a Persuasive Presentation

    A course by Fritha Lewin

    Design, Marketing, and Business

  • Presentation Design in Canva. Design course by Daniela Garza

    Presentation Design in Canva

    A course by Daniela Garza

    Design

See all their courses

Course lists

  • To buy To buy To buy

    To buy

    A list by Paulina

    0
  • Product design Product design Product design

    Product design

    A list by Paulina

    0
See all their lists

Projects

  • Sales Presentation Design For a Wellness Retreat Centre. Communication, Graphic Design, Marketing, Design Management, Presentation Design, and Social Media Design project by Paulina - 04.10.2025
  • My project for course: Character Exploration for Expressive Illustration. Traditional illustration, Character Design, Drawing, and Digital Illustration project by Paulina - 08.11.2023
  • My project for course: Creative Lab: Illustrate Characters for Children. Character Design, Digital Illustration, Children's Illustration, and Picturebook project by Paulina - 08.05.2023

Professional listing

  • Paulina – @illoo_pilloo
  • illoopilloo.pl/

Joined February 2022
75
Courses
3
Projects
Community
Following
67
  • Fritha Lewin
  • Federica Fragapane
  • Daniela Garza
  • Irene Prieto y María Granadino
  • Catalina Plé
See more →
Followers
2
  • Tarot bizum 24 horas
  • Christiane Tragante
Recent projects
  • Sales Presentation Design For a Wellness Retreat Centre. Communication, Graphic Design, Marketing, Design Management, Presentation Design, and Social Media Design project by Paulina - 04.10.2025

    Sales Presentation Design For a Wellness Retreat Centre

    illoo_pilloo

    • 85
    • 0
    • 0
  • My project for course: Character Exploration for Expressive Illustration. Traditional illustration, Character Design, Drawing, and Digital Illustration project by Paulina - 08.11.2023

    My project for course: Character Exploration for Expressive Illustration

    illoo_pilloo

    • 263
    • 6
    • 1
See more →

Domestika courses

Categories

  • Illustration courses
  • Craft courses
  • Marketing & Business courses
  • Photography & Video courses
  • Design courses
  • 3D & Animation courses
  • Architecture & Spaces courses
  • Fashion courses
  • Writing courses
  • Web & App Design courses
  • Calligraphy & Typography courses
  • Music & Audio courses
  • Culinary courses
  • Artificial Intelligence courses
  • Wellness courses
  • How to become courses

Areas

  • Traditional illustration courses
  • Digital Illustration courses
  • Drawing courses
  • Arts & Crafts courses
  • Graphic Design courses
  • Fine Arts courses
  • Design courses
  • Artificial Intelligence courses
  • SEO courses
  • Programming courses
  • Digital Marketing courses
  • Crochet courses
  • Amigurumi courses

Software

  • Adobe Photoshop courses
  • Adobe Illustrator courses
  • Procreate courses
  • Cinema 4D courses
  • Adobe Premiere courses
  • Blender courses
  • Figma courses

Lists

  • New courses
  • Top rated
  • Popular courses
  • Courses on sale

Download the Domestika app

  • Apple Store
  • Google Play

Sections

  • Courses
  • Projects
  • Jobs
  • Creatives
  • Schools
  • Domestika Podcasts
  • Domestika Plus

Info

  • Domestika
  • Contact
  • Blog
  • Support
  • Affiliates
  • Businesses
  • Teachers

Language

  • Español
  • English
  • Português
  • Deutsch
  • Français
  • Italiano
  • Polski
  • Nederlands

Connect

  • Follow domestika
  • © Domestika 2025
  • Terms of use
  • Privacy policy
  • Cookies policy
  • Accessibility Statement