Turn Your Graphic Files into Publications
How to give an external identity to the book?
A course by Mesa Estándar , Graphic and Publishing Studio
About the video: How to give an external identity to the book?
Overview
“There are multiple ways to design a publication cover, so you'll need to choose your own path, always keeping in mind that it should be eye-catching. Here we'll show you how to create the title and the front, spine and back covers. ”
In this video lesson Mesa Estándar addresses the topic: How to give an external identity to the book?, which is part of the Domestika online course: Turn Your Graphic Files into Publications. Learn the secrets of converting graphic files to ready-to-publish formats. Master the techniques used by industry professionals..
Partial transcription of the video
“How to give an external identity to the book? How is your process going? Below we will tell you what you should take into account to solve the cover of your publication. Front page, spine, back cover. Let's get started. How to get attention, how to generate a focal point, to give clarity, order in reading, hierarchy, what is said, what is omitted, It is for reading up close or seeing from a distance, is to attract whom, how to create a difference between so many books, but most importantly, how to build a character, how to strike that tone. We will exhibit the cover designs of our Duotono c...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Turn Your Graphic Files into Publications
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Category
Design -
Software
Adobe InDesign, Adobe Photoshop -
Areas
Design, Editorial Design, Graphic Design

Mesa Estándar
A course by Mesa Estándar
Miguel Mesa is a prominent editor and graphic designer with more than two decades of experience in the publishing world. Born in Medellín, Colombia, he has dedicated his career to exploring the relationship between text and image, creating a unique space where thought and creative action converge. Founder of the publishing house Mesa Editores, he has collaborated with a wide range of professionals in the production of more than 150 books, always seeking to disseminate and democratize knowledge. His approach is centered on creating projects that express a clear position, valuing both information and design.
Juan David Díez, also from Medellín, has forged his path in graphic design from a practical perspective. With an initial interest in music and skateboarding magazines, he trained in the field of printmaking, which sparked his passion for print media. Founder of Taller Estándar, his studio has worked with various clients in the cultural and creative sector. Juan David specializes in editorial design, identity and museography, always with the premise of solving problems and providing help to others. His partnership with Miguel at Mesa Estándar has allowed the creation of a space conducive to work adventure and continuous learning.
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- 191 students
- 12 lessons (1h 39m)
- 25 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever