Sustainability for Graphic Design: Create a Corporate Design
We get to know the customer
A course by Studio Una , Studio Una
About the video: We get to know the customer
Overview
“In this unit we will show you how you can use a questionnaire to get to know the customer and the project better. We also find out where the customer already stands in terms of sustainability. ”
In this video lesson Studio Una addresses the topic: We get to know the customer, which is part of the Domestika online course: Sustainability for Graphic Design: Create a Corporate Design. Craft sustainable corporate designs and build a unique brand identity while minimizing environmental impact..
Partial transcription of the video
“Now that you have a whole lot of theory behind you, now it's time to get down to business. We start our project, but how do we actually approach the whole thing? There are certainly many roads that lead to Rome. In this lesson we will show you how we approach the project. We prefer to start our projects with a kick-off workshop, which is based on the Google Brand Sprint. This allows us to get to know the customer better and set project goals. We have adapted this for our purposes. We will include a link to the original Google Brand Sprint in the additional materials. Sometimes in-person wor...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Sustainability for Graphic Design: Create a Corporate Design
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Branding & Identity, Design, Graphic Design

Studio Una
A course by Studio Una
Meet the dynamic duo behind Studio Una, Tina Polster and Sebastian Hager. They established Studio Una with a mission to create brand communication, design, and ideas with a sustainable focus. Their diverse backgrounds and shared commitment to social and environmental values shine through in their work, which has included clients like Viscvle Deli, Damn Good Yoga, the Pinneberg Museum, and Waldmagazin, among others.
Tina and Sebastian's dedication to sustainable design is not only apparent in their creations, but also in their efforts to raise awareness about the positive impact sustainable design can have on the environment. Their belief in the potential for change through graphic design is at the core of this course. By sharing their expertise and knowledge, they aim to inspire a new generation of designers and encourage businesses to adopt these principles for their own visual identities.
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- 375 students
- 15 lessons (2h 18m)
- 17 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: German
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- Level: Beginner
- Unlimited access forever