Sustainability for Graphic Design: Create a Corporate Design

Sustainability for Graphic Design: Create a Corporate Design

“Hey, we have now reached the end of our course on environmentally sustainable brand design. We thank you for your participation and hope that you were able to learn a lot from us. It was important to us to give you an insight into our sustainable approach to brand design using our example project, the visual appearance of the Hamburg bicycle courier Inline. Now it's your turn to complete a project using a sustainable design approach. Here is an example of what your course project should look like: The brand Choose a brand you want to collaborate with. It can be an existing brand or you can even invent one. Remember that the most important thing is to ask yourself what opportunities there are to create this brand in an environmentally sustainable way.

The customer Take the time to get to know your customer. Research the topic, create an idea and a mood board. Finally, develop the central idea. Visual implementation of the core idea Typography, choice of colors, imagery and design grid taking into account ecologically sustainable criteria. Brand Book The result is documentation of the brand components and their exemplary applications, with particular attention to environmentally friendly use. We are now of course very interested in how you have applied your newly acquired knowledge to a real or fictitious company. Upload your project to the forum and exchange ideas with other course participants there. We will also be there to give you feedback and advice. We're really looking forward to seeing what you've created! Thanks again for participating and see you in the forum. Bye!”

Partial transcription of the video

“Hey, now we've come to the end of our eco-sustainable graphic design course. It was important to us Using our example to show the Hamburg bicycle courier Inline, how we approach a sustainable project. We went through the following key points with you. What are the options, to design a brand according to ecologically sustainable criteria? First, we get to know the customer and research the topic. The next step is to set up an idea and mood board, from which we then generate core ideas. We then implement these visually and pay attention when choosing typography, Color, design grid for a susta...”

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Course summary for: Sustainability for Graphic Design: Create a Corporate Design

• Level: Beginner
• 100% positive reviews (4)
• 375 students
• 4 units
• 15 lessons (2h 18m)
• 2 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe InDesign, Adobe Photoshop

• Areas

  Branding & Identity, Design, Graphic Design