Custom Hand-Lettering for Playful Compositions
Composition and Hierarchy
A course by Scott Biersack , Graphic Designer and Illustrator
About the video: Composition and Hierarchy
Overview
“Now I'll talk about ways to improve your compositions by simplifying everything using simple shapes. Furthermore, I’ll build upon that by exploring concepts like emphasis, scale, weight, color, and more. The possibilities are truly endless! ”
In this video lesson Scott Biersack addresses the topic: Composition and Hierarchy, which is part of the Domestika online course: Custom Hand-Lettering for Playful Compositions. Learn the fundamentals of hand-lettering to create custom type designs that combine spacing, composition, color, and texture for a strong visual impact.
Partial transcription of the video
“All right, so now that we have the classifications of typography under our belt, In this lesson, let's talk about compositions and hierarchy. So now I'm going to show you some examples of existing work, but allow you to visually see and understand what is happening so we can better grasp how to build a lettering composition. All right, so starting with this piece that we see here, Visually, of course, the first thing that we have is a circular shape. You can see that the flourishes extending beyond and from these letter forms are sort of like building the shape of this composition. So we kn...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Custom Hand-Lettering for Playful Compositions
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Category
Calligraphy & Typography -
Areas
Branding & Identity, Digital Lettering, Graphic Design, Hand Lettering, Lettering, Logo Design, Motion Graphics, Traditional illustration
Scott Biersack
A course by Scott Biersack
Scott Biersack, also known as youbringfire, is a graphic designer, illustrator, and type designer specialized in hand-lettering. Although he’s been drawing for as long as he can remember, his professional journey really kicked off in 2013 with Project365, in which he shared a new lettering creation on social media every day for a year. It was this online visibility that launched his freelance career into what it is today.
With his colorful palettes and playful style, he provides clients with custom pieces for advertising campaigns, social-media content, branding projects, animations, and much more. He is constantly exploring new mediums, methodologies, and ideas to overcome boundaries. Throughout his career, he’s collaborated with names like Adobe, Facebook, Snapchat, and Oakley as well as received awards from Communications Arts, Print Magazine, and The Type Directors Club.
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- Level: Beginner
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