Visual Storytelling Through Infographics
The Message and the Audience
A course by Catalina Plé , Information designer
About the video: The Message and the Audience
Overview
“First, I will talk about the message and the audience. Infographics are powerful. So we, as infographic creators, need to know what the message we want to deliver is. Since we are going to visualize information, we always have to consider the clarity of the message and, to do so, we need to especially consider who is going to read it. ”
In this video lesson Catalina Plé addresses the topic: The Message and the Audience, which is part of the Domestika online course: Visual Storytelling Through Infographics. Unleash your creativity with visual storytelling and tell your stories through infographics..
Partial transcription of the video
“The Message and the Audience In the last lesson, I talked to you about my influences. And in this lesson, I'm going to talk to you about the message and the audience. Before I talk to you about the message and the audience for infographics, I want to introduce you to the final project of this course. There are different kinds of infographics. Some are more qualitative and others more quantitative. But regardless of the kind of infographic that you're making, you need to think of it as a communication project. A quantitative infographic is based in data. It's based in numbers. You can measur...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Storytelling Through Infographics
-
Category
Design, Illustration -
Software
Adobe Illustrator -
Areas
Digital Illustration, Graphic Design, Infographics
Catalina Plé
A course by Catalina Plé
Catalina Perez, also known as Catalina Ple, is an accomplished information designer with over a decade of experience in translating complex concepts into visually compelling graphics. With a diverse background working alongside scientists, researchers, and various clients, Catalina's expertise lies in creating infographics that bridge the gap between aesthetics, practicality, and ethics.
Having collaborated with esteemed organizations such as Stamen Design and GoodRX, Catalina has honed her skills in visualizing health-related issues, data visualization, and visual storytelling. Her unique style blends data visualization techniques with everyday drawings, resulting in captivating and engaging visuals.
Throughout her career, Catalina has worked on notable projects for clients like Wire, Dropbox, Bill and Melinda Gates Foundation, Saildrone, and Oil for Change International. Her work has been featured in exhibitions, publications, and online platforms, earning her recognition in the field of information design.
- 100% positive reviews (32)
- 2,827 students
- 11 lessons (1h 22m)
- 16 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
