Creative Filmmaking for Brands

Creative Filmmaking for Brands

“Well done! You have reached the end of this Domestika course. Thank you so much for taking part and I hope you've enjoyed delving into the world of filmmaking. Before saying goodbye, let's recap the necessary steps to complete your project: The Concept First, come up with a concept. In a professional context, this would be informed by the client brief. But, for the purpose of this project, let your imagination go wild! Choose a product or business that really inspires you and create a concept for them. Testing the Concept Next, test out your concept. This is a very important step in the ideation phase, as it will confirm whether your concept is going to work, and may also spark new ideas. Preproduction Now that you have your concept settled, it's time to create a mood board and make your storyboard. Bulk out your ideas by developing some visuals about the creative direction you will take. Start to bring a little structure to all of your thoughts!

The Film Shoot Following my guidance in Unit 4, organize your set and start recording your footage! If you're collaborating with any models, costume designers, makeup artists, etc., make sure that you're on the same page by establishing clear goals. The Editing Phase Now it's time for the best part: editing your video! Transfer the selected footage into Adobe Premiere and progress from sequence to sequence, making your desired changes. Import your music and harmonize it with the visuals to make one coherent piece. Once you're happy with the composition, make the final touches by enhancing the colour and refining any details. And that's all! Thank you so much for taking part. I can't wait to see your short film! You can share your project with all of us by clicking on 'Create your project'. Remember to share both the final result and the steps that have led you to it. It would be great if you showed a picture of each step and added a brief explanation about what you have done in each one. I will try my best to engage with the forum as much as possible. If you have any questions, be sure to ask them! I will reply as soon as I can, but in the meantime, I encourage you to interact with each other. Communication fuels creativity. So, don't be afraid to reach out and collaborate with others. But most of all, have fun! See you in the forum.”

Partial transcription of the video

“Final Project Now that we have finished our project, we can look back on it and celebrate that we made this thing that wasn't there before, and now it is. I always take a couple of days before I look at my project again. Having been in it for so long, it's hard to see past the details. I get stuck on them sometimes, but waiting a little works... and showing the work to my friends is amazing. I've learned to honor the work that I make by making sure that it gets seen by people. Of course, I post it on social media and I show it on my website, but I also make sure to show it to other people. ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creative Filmmaking for Brands

• Level: Beginner
• 100% positive reviews (21)
• 1132 students
• 5 units
• 31 lessons (7h 1m)
• 5 downloads

• Category

  Photography & Video

• Software

  Adobe Premiere

• Areas

  Film, Video & TV, Filmmaking, Video