Lettering for Slogans
The concept and the mood board
A course by Melissa Roko , Graphic Designer
About the video: The concept and the mood board
Overview
“First of all, I will explain to you what is essential to define your phrase. Let's establish the concepts to represent and, then, you will see how to build a mood board that inspires you for your project.”
In this video lesson Melissa Roko addresses the topic: The concept and the mood board, which is part of the Domestika online course: Lettering for Slogans. Learn different lettering styles and how to apply them to slogans. Take your designs to the next level..
Partial transcription of the video
“Before starting a project, there are some things i have to decide so that it does not become an impossible project and can narrow the spectrum of possibilities. There are different ways of approaching a design. The way I use consists of three parts. The first is to define the concepts and the mood board. Then I move on to the description. In my case, I have used a series of articles that are very basic, the concepts and the mood board. Then I go through sketches and, lastly, the design. The first part of concepts and mood board, an easy way to do this is by building a list of attributes. Th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Lettering for Slogans
-
Category
Calligraphy & Typography -
Software
Adobe Photoshop -
Areas
Digital Lettering, Hand Lettering, Lettering
Melissa Roko
A course by Melissa Roko
Meet Melissa Roko, a passionate designer of letters applied to visual projects since 2013. Her work goes beyond words, as she interprets the messages and concepts that she wants to convey with shapes. His passion is giving voice to projects and people who want to communicate something unique.
Throughout her career, Melissa has left her artistic stamp on different visual projects, from branding and video clips to merchandising, books and cards. He has collaborated with renowned brands such as Paper Culture, Natura, Chandon and Cervecería Patagonia, among others.
Additionally, she is co-founder of the lettering collective Lettermafia, a group of designers and lyricists who share their passion for the craft and collaboration. As a teacher of calligraphy, lettering and typography, she has offered workshops at various universities in Argentina and Bolivia.
- 100% positive reviews (8)
- 213 students
- 15 lessons (2h 51m)
- 21 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Photoshop
