Strategy-Based Brand Identity Design

Great methodology, & good explanation, though it was quite a surface level overview. The example branding (though aesthetically pleasing) comes off as a little superficial, using surface level connections to justify the concepts, and lacking the depth of meaning I was expecting.

That said, great course for a beginner — not so much if you're looking to shore up any gaps in your process as an experienced designer.

Great course!

it's a good process to try and apply

Despite the effort put forth by the teacher, I am dissatisfied with this course because it does not provide any details regarding the process. It only provides an overview of the process.

A light review of a complete branding methodology for students or beginners. Fun to watch and easy to understand. Some other courses may go deeper in a single step of the process. This class is about the full methodology and how each step brings value to the final result.