Editorial Design: Concept, Editing, and Materials
The art of printing
A course by José Luis Lugo , Book Designer
About the video: The art of printing
Overview
“It's time to go to the printing shop and I will show you the production process of a hybrid. We will be present at the start of printing of a project, where I will indicate the details to take into account to obtain the best result. We will make the art of printing materialize our ideas in the form of a hybrid.”
In this video lesson José Luis Lugo addresses the topic: The art of printing, which is part of the Domestika online course: Editorial Design: Concept, Editing, and Materials. Master editorial design from concept to final print, combining creativity and technique at every stage of the process..
Partial transcription of the video
“In this lesson I am going to tell you about the art of printing. The first thing you need to do is find a printing company. A printing press that can print on a sheet of paper and is an offset printing press. You're not going to be able to go to a printing press because it's not a newspaper, Nor to one that is dedicated to printing theses because they are not specialized. Perhaps you can send your work or project to a digital printing company. When you go to a printing house for the first time or make contact, They assign you to a salesperson. That is the person who will be supporting you t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Editorial Design: Concept, Editing, and Materials
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Category
Design -
Software
Adobe InDesign, Adobe Photoshop -
Areas
Bookbinding, Editorial Design, Graphic Design

José Luis Lugo
A course by José Luis Lugo
José Luis Lugo is a designer specializing in the creation of books and editorial projects with over 25 years of experience. He started his career by founding a magazine dedicated to book collecting, where he familiarized himself with every aspect of editorial production. He has worked with important museums in Mexico City and renowned publishers, such as Editorial Reverté and Arquine, developing projects that combine his passion for books and visual storytelling.
His approach is based on the balance between creativity and management, which has allowed him to design everything from art books to technical catalogs, always seeking the perfect balance between form and content.
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- 20 lessons (4h 19m)
- 20 additional resources (9 files)
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- Audio: Spanish, English
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- Level: Beginner
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