Editorial Design: Concept, Editing, and Materials
A sea of ideas
A course by José Luis Lugo , Book Designer
About the video: A sea of ideas
Overview
“We'll look at the information you need to gather from your client meetings to get the most important thing: the hybrid concept. I'll show you some examples of successful and failed ideas. ”
In this video lesson José Luis Lugo addresses the topic: A sea of ideas , which is part of the Domestika online course: Editorial Design: Concept, Editing, and Materials. Master editorial design from concept to final print, combining creativity and technique at every stage of the process..
Partial transcription of the video
“I already introduced myself, you already know a little of what I do, what I am passionate about, and so we are going to continue with that passion, what are books? In the first stage of the journey in order to achieve a successful publishing project, you have to know well what type of client you are facing. I'm going to show you some books, trying to teach you the differences which more or less has between the different clients. Let's start with the basics. Basic books are books that only contain text on most of their pages. In this case, this book here is the autobiography of a person, fro...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Editorial Design: Concept, Editing, and Materials
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Category
Design -
Software
Adobe InDesign, Adobe Photoshop -
Areas
Bookbinding, Editorial Design, Graphic Design

José Luis Lugo
A course by José Luis Lugo
José Luis Lugo is a designer specializing in the creation of books and editorial projects with over 25 years of experience. He started his career by founding a magazine dedicated to book collecting, where he familiarized himself with every aspect of editorial production. He has worked with important museums in Mexico City and renowned publishers, such as Editorial Reverté and Arquine, developing projects that combine his passion for books and visual storytelling.
His approach is based on the balance between creativity and management, which has allowed him to design everything from art books to technical catalogs, always seeking the perfect balance between form and content.
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- 20 lessons (4h 19m)
- 20 additional resources (9 files)
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- Audio: Spanish, English
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- Level: Beginner
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