Kafee Tanuii | My project for course: Meaningful Visual Identity Design: From Brief to Pitch
by Gianmarco Zanol @zanolgimmys
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Hello Rejane! Muito Prazer! I'm Gianmarco, a Brazilian-Italian graphic designer. I stumbled upon your course on my instagram, and knowing your book already by counterprint 'cause I follow them, I couldn't hold myself to know more about your processes and how you do things, since I find myself feeling something like "i don't know if i'm doing things right" situation right now.
The course is perfect and helped me build some self confidence in my work again. I didn't have a design method and seeing yours being soooo perfect helped so so much.
For the final project I worked on something that I want to focus on my portfolio and my clients from now on: sustainable and ecological initiatives. This one is a coffee farm I visited years ago, and they're a familiar cofee growing family that treats their employees very well and also try to not be so harmful to the environment, working ethically with beautiful values. I just took their business idea and built a project based on their values, the location, etc. I used the BRA method and your visual research and it was a life changer, because I was having problems specifically there, and every time I felt stuck and couldn't progress.
I would loooove to chat with you about graphic design, or even if you let me dream a little bit, work with you on a graphic design project :D. Hope you like my visual project and thank you soooo much again for this course!
Oh, here's the project on my behance profile too: https://www.behance.net/gianmarcozanol
2 comments
Hi Gianmarco! Lovely to hear from you and that you shared the work here! The project has a lot of personality and strength! So well done! The Colour is also super nice! Presentation as well. Glad the methods helped you with the design! I would have loved to see the creative process of how you got to the solution here though. I would just mention that the squeeze type for body text is not necessary. The body text has a more functional proposal and leaves the squeeze type for the "big titles" and for the more functional leave the tracking and leading regular so help people to read the information. What do you think?
Thank you and would love to hear from you on the comments on the overall course! If you can leave the text you already wrote on this final project explanation of what you thought of the course would help to reach the course to other people! Many thanks, Gianmarco! Well done!
@rejanedalbello
I would love to prepare some images on the processes basing on what you posted here too. Gonna do that and update the project as soon as I can! I also have the logo process and how I got to that too, I never delete those things because, you know, always important to see the process (as you explained hahaha)
I agree with you with the tracking-leading thing, I didn't even remember that maybe it was difficult to read those small words with a -40 tracking setting lol. I've updated the project with a less squeezed type.
I will leave a review on the course, thanks for remembering, and thank you again for the kind words!
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