Meaningful Visual Identity Design: From Brief to Pitch
A course by Rejane Dal BelloGraphic Designer
A course by Rejane Dal Bello, Graphic Designer
Understand the needs of a brand and transform complex concepts into captivating images that resonate with their audience
“In an increasingly image-led world of brand and visual culture, design comes to shape our opinions, our desires, and our feelings.”
As an award-winning graphic designer, this potential is something Rejane Dal Bello keeps at the forefront of her work. Through her self-named studio, she has collaborated with a range of clients, from charities to architects. She has also written a book Citizen First, Designer Second, about the lessons she’s learned during her 20-year career.
In this course, Rejane teaches you how to create meaningful visual identity systems, from the initial brief to the finished pitch. Design a brand of your choice for a new marketplace with Rejane’s unique creative process as your guide. Are you ready to create work that is meaningful, engaging, and lasting?
What will you learn in this online course?
14 lessons & 19 downloads
What Does It Mean to Have an Identity?
10 minutes, 50 seconds
The Designer Role
6 minutes, 36 seconds
Defining the Core and Visual Strategy B.R.A Method
9 minutes, 41 seconds
Using Visual Iterations
14 minutes, 38 seconds
Solving the Problem Visually
12 minutes, 46 seconds
Revealing the Creative Process
13 minutes, 26 seconds
What's included in this course?
Begin the course by getting to know graphic designer Rejane Dal Bello. She talks through her 20-year design career, along with the influences that inspire the work she creates. Take a look at what you can expect from the course.
Dive into what a visual identity is and its key components. Then discover why and how they work, as well as what makes an identity stand out. Rejane shares the importance of using icons and symbols, the key visual elements of design, to convey meaning.
Learn how to understand a brief. Then discover Rejane’s method for identifying the core values and boundaries of a project. Make a visual audit of your chosen brand, identifying areas for development, competitors, their target market, and more.
Time to start designing your visual identity! Start by experimenting creatively and documenting your process. Then explore how to turn those ideas into visual solutions to your brief, using Rejane’s case study as a guide.
Refine and analyze your visual identity proposal and find out what seven key elements your final presentation should include, from a one-sentence brief to visual storytelling. To finish the course, Rejane shares her advice for presenting your pitch deck professionally.
What is this course's project?
Redesign the visual identity of a brand of your choice to help increase its reach and appeal.
Projects by course students
Who is this online course for?
This course is for designers of all levels of experience who have an interest in learning to create meaningful visual identities for brands.
Requirements and materials
Previous design experience is required.
In terms of materials, you will need access to a device with the digital design software of your choice.
Reviews
- 2 months ago
Muito bom. Aulas objetivas e exelente conteúdo.
- 3 months ago
Excelente! El ejemplo práctico es útil para conocer el proceso y el método de diseño.
- 4 months ago
Great course. I loved that she shared so much of her work in detail!
- 5 months ago
Excellent course, really nice to see her way to create a visual system on a creative process
- 6 months ago
Ich liebe diesen Kurs! Rejane ist eine phantastische und sympathische Lehrerin. Sie erklärt sehr gut und verständnisvoll dabei lässt sie weitere Möglichkeiten offen. Sie inspiriert mich! Ich bin erst beim 4. Video, aber ich habe schon mehr gelernt, als von meinem Dozenten in zwei Jahren. Ihre Techniken und Prozesse sind einfach umzusetzen und bringen so gute Ergebnisse! Danke, liebe Rejane!
In 2014, Rejane started her own self-named studio, specializing in distilling complex concepts into simple and meaningful images. She is also the author of Citizen First, Designer Second, and shares her work with over 13K followers on Instagram.
Content
- U1
Introduction
- About Me
- Influences
- U2
Identity
- What Does It Mean to Have an Identity?
- The Designer Role
- Identifying and Using Meaning Through Visual Language
- U3
Defining the Purpose
- Understanding the Brief and Refining It
- Defining the Core and Visual Strategy B.R.A Method
- Research and Audit
- U4
Designing the Visual Identity
- Using Visual Iterations
- Solving the Problem Visually
- Revealing the Creative Process
- U5
Develop, Review and Present
- Refining the Visual Outcomes
- Are You Ready to Present?
- Presentation
- FP
Final project
- Meaningful Visual Identity Design: From Brief to Pitch
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
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FAQs
This course is designed for intermediate learners with some prior experience in graphic or web design. Beginners may find it challenging, but those familiar with design basics will benefit most from the advanced branding and visual identity topics.
You should have a basic understanding of graphic design principles and be comfortable with design software such as Adobe Illustrator or Photoshop. Familiarity with web design or HTML is helpful but not required.
You’ll learn to create comprehensive visual identity systems, design memorable logos and icons, develop branding projects, build portfolio imagery, and communicate design ideas effectively to clients using research-backed strategies and creative experimentation.
Yes, the course guides you through designing distinctive logos, developing supporting icons and symbols, and creating consistent brand elements that enhance visual recognition and differentiation.
Absolutely. The course teaches structured methods for client presentations, including visual storytelling, research-backed rationale, and strategies for aligning design concepts with client objectives.
The course bridges web and graphic design by teaching visual identity creation, branding strategy, and visual communication principles, making it ideal for web designers expanding into branding and print.
Yes, the course features practical projects, case studies, and client briefs, allowing you to apply your skills to real-world branding scenarios and build a strong portfolio.