Interior Design: Plan Creative Workspaces
Customer - Brand - Identity
A course by Monika Lepel , Interior Designer
About the video: Customer - Brand - Identity
Overview
“How does the company's identity become visible in space? You will also find out which customer information is relevant for the design and how you can make a story out of it. ”
In this video lesson Monika Lepel addresses the topic: Customer - Brand - Identity, which is part of the Domestika online course: Interior Design: Plan Creative Workspaces. Design inspiring workspaces by learning to analyze structures, needs, and goals as a starting point for an identity-focused concept.
Partial transcription of the video
“Customer - Brand - Identity In this lesson we will deal with the customer. And to capture ideas or thoughts or facts I need sticky notes again. There are many ways to find out about your customer. The first is of course the conversation, what he tells you personally or what he has already prepared. Customers like it when we listen to them or if we ask something else. Most of the time they are well prepared. It's about the work. It's also about goals follow the clients with a project with you. conversation In conversation you can find out something about where the goals values and vision of ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Interior Design: Plan Creative Workspaces
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Category
Architecture & Spaces -
Areas
Architecture, Interior Design, Spatial Design
Monika Lepel
A course by Monika Lepel
Monika Lepel is an interior designer specialized in the design of workspaces. She has been managing the architecture and interior design studio LEPEL & LEPEL, based in Cologne, Germany, for over 25 years. It is there that her and her team bring inspiring interiors to life. With her designs, she aims to find a creative solution to the needs of large organizations and businesses as well as individuals. According to Monika, a space has an inspiring and positive atmosphere when it conveys and aesthetically externalizes a company's culture and identity. Designing spaces like these allows her to promote the formation of ties within a company and develop comprehensive design concepts that are wholly tailored to their users.
Her client list includes big names like Microsoft, Google, True Fruits, and UFA productions. Thanks to their hard work, she and her team have received the German Interior Design Award, the Red Dot Design Award, and the IF Award, and their designs were displayed as part of the exhibition Frau Architekt Seit mehr als 100 Jahren: Frauen im Architekturberuf, on the history of female architects in Germany and Greece. She has also formed part of several judges' panels and has written industry-specialized articles.
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- 1,179 students
- 18 lessons (3h 27m)
- 23 additional resources (12 files)
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- Audio: German
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- Level: Beginner
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