Content Marketing 101: Boost Your Business
A course by Helena PearceContent Marketer and Strategist
A course by Helena Pearce, Content Marketer and Strategist
Learn new strategies to connect with your target audience by creating engaging content that visually communicates your brand and grabs your customers' attention
Tell someone to buy your product without telling them to buy your product — that’s what content marketing is all about. Marketer and strategist Helena Pearce has worked as Head of Content for corporate giants like Amazon, Samsung, and currently, PlayStation, creating highly engaging, and effective, strategies for business growth.
In this course, Helena takes you step-by-step through the creative process of building a dynamic content marketing strategy for your brand or business. From developing a concept, publishing strategically, to measuring metrics and improving growth, discover the secrets behind impactful online communication.
What will you learn in this online course?
12 lessons & 22 downloads
Your Customer
10 minutes, 43 seconds
Your Landscape
14 minutes, 52 seconds
Your Brand
11 minutes, 8 seconds
Building Your Visual Identity
13 minutes, 14 seconds
Finding Your Niche
12 minutes, 3 seconds
Content Creation
13 minutes, 32 seconds
What's included in this course?
Meet Helena Pearce, content marketer and strategist, and your teacher for this course. Hear about her creative and professional journey, which has led her to work as Senior Web Producer for PlayStation. Then, she shares the content marketing campaigns that inspire her most.
Dive into the process of building your brand by first understanding your customer: their wants, pain points and what makes them tick. Next, Helena talks you through how to analyze your competition, and how to set your brand apart by finding your own voice. Learn how to establish your content niche and start building a visual identity that attracts your target audience.
Time to start planning your content calendar! Helena helps you give shape to dynamic content ideas in different formats and shares her tips on creating content that engages readers. Discover how to publish your content strategically during the moments that matter for the highest engagement.
Get a deeper understanding of promoting your content by exploring marketing concepts like funnels, formats, content sprouting, and more. Next, explore how to measure the success of your content by analyzing data and working with KPI metrics. Discover some crucial strategies for content optimization using the free tools on Google.
What is this course's project?
Create a strategic content calendar targeted to your chosen audience.
Projects by course students
Who is this online course for?
This course is for anyone with an interest in digital content strategy.
It is ideal for business owners, entrepreneurs, start-ups (or those thinking about launching a start-up), copywriters, content strategists and marketers who are looking to expand their knowledge in the field.
Requirements and materials
To take this course, all you need is access to Microsoft Word and Excel (or similar), and the curiosity and creativity to communicate effectively online.
Reviews
- 3 months ago
amazing
- 1 year ago
Gran curso.
- 1 year ago
This course gave me a good understanding of content marketing and helped me prepare my deliverables for my client in a professional way.
- 1 year ago
Muy bien explicado y con muchas sugerencias de herramientas para utilisarse con el marketing.
- 2 years ago
Great breakdown and easy to digest.
In her first year alone at Samsung, she drove a 34% uplift in visits to the Samsung website, attracting millions of users, and establishing the blog as the marketing channel. Fast-forward a few more years, and she is currently Senior Web Producer for Sony PlayStation. Throughout her career, she has garnered immense experience working with industry-leading brands.
Content
- U1
Introduction
- About Me
- Influences
- U2
Building Your Brand
- Your Customer
- Your Landscape
- Your Brand
- Building Your Visual Identity
- U3
Creating Your Content Calendar
- Finding Your Niche
- Content Creation
- Moments That Matter
- U4
Promoting Your Content
- Publishing and Promoting
- Analysing the Data
- Further Content Tips
- FP
Final project
- Content Marketing 101: Boost Your Business
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You will learn how to develop content marketing strategies, build customer personas, analyze competitors, define visual identity, find your niche, optimize content for SEO, and use data to measure and refine your content’s impact.
This course is designed for intermediate learners who have some foundational knowledge of marketing or digital content creation and want to deepen their expertise in content marketing strategy and analytics.
You don’t need any advanced software. The course uses accessible tools like Canva for visuals, Miro for mind mapping, and free keyword research tools. A basic understanding of digital platforms is helpful.
You'll learn to research and analyze demographic, behavioral, and psychographic data, identify pain points, and synthesize findings into actionable customer personas to inform your content marketing strategy.
Yes, the course covers competitor analysis, SWOT techniques, and methods for identifying gaps and opportunities to help you differentiate your content and improve your strategy.
Yes, you will learn practical SEO strategies, including keyword research, optimizing editorial content, internal linking, and creating pillar pages to improve your content's search visibility.
The course teaches storytelling techniques, showing how to craft engaging brand narratives, build authenticity, and create emotional connections with your audience to enhance your content marketing.