Content Marketing 101: Boost Your Business
Your Customer
A course by Helena Pearce, Content Marketer and Strategist
About the video: Your Customer
Overview
“Every piece of your content strategy should start with the customer and work backward. In this lesson, we will build out your ideal customer’s profile, and identify where your customers are to help build your channel mix. ”
In this video lesson Helena Pearce addresses the topic: Your Customer, which is part of the Domestika online course: Content Marketing 101: Boost Your Business. Learn new strategies to connect with your target audience by creating engaging content that visually communicates your brand and grabs your customers' attention.
Partial transcription of the video
“Your Customer The first step to create content for your business is to understand who's your customer. In this lesson, I'll teach you how to build a persona profile using a case study with a business that I've created called Custom Candle Crafts. Your customer is the linchpin of your business. Start with your customer and work backwards. This is important with content, as much as it is anything else. Creating a customer profile, called a persona, can work wonders for your content. A persona will ensure that your content is relatable, it's memorable, and it'll help drive engagement. While cr...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing 101: Boost Your Business
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Category
Marketing & Business -
Areas
Advertising, Communication, Content Marketing, Digital Marketing, Social Media, Storytelling
Helena Pearce
A course by Helena Pearce
Helena Pearce is a content marketer and strategist from London, England. After studying English Literature at Queen Mary University of London, she went on to work as a Junior Content Editor at Amazon. After five years of working her way up the ranks, she moved on to work for Samsung as Head of Content for Europe.
In her first year alone at Samsung, she drove a 34% uplift in visits to the Samsung website, attracting millions of users, and establishing the blog as the marketing channel. Fast-forward a few more years, and she is currently Senior Web Producer for Sony PlayStation. Throughout her career, she has garnered immense experience working with industry-leading brands.
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- 12 lessons (1h 59m)
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- Audio: English
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- Level: Beginner
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