Content Marketing 101: Boost Your Business
Your Brand
A course by Helena Pearce, Content Marketer and Strategist
About the video: Your Brand
Overview
“Now that you know who your customer and your competition are, it becomes easier to think about who you should be. What defines your business? Why are you passionate about it? How do you want to sound to your customer? In this lesson, we will create a messaging matrix to help you flesh out these points and direct your content vision. ”
In this video lesson Helena Pearce addresses the topic: Your Brand, which is part of the Domestika online course: Content Marketing 101: Boost Your Business. Learn new strategies to connect with your target audience by creating engaging content that visually communicates your brand and grabs your customers' attention.
Partial transcription of the video
“Your Brand We've established your customer and competition. It's time to think about your brand. In this lesson, we'll think about things like your positioning statement, mission statement, brand pillars, and crucially for content, your tone of voice. When you try to piece together a brand identity, it can be difficult to know where to start. A useful tool for this is building a messaging matrix. Messaging matrix Who am I? A messaging matrix is essentially a set of statements that'll help you to define the way in which you communicate your offering to your customers. Helps you determine who...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing 101: Boost Your Business
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Category
Marketing & Business -
Areas
Advertising, Communication, Content Marketing, Digital Marketing, Social Media, Storytelling
Helena Pearce
A course by Helena Pearce
Helena Pearce is a content marketer and strategist from London, England. After studying English Literature at Queen Mary University of London, she went on to work as a Junior Content Editor at Amazon. After five years of working her way up the ranks, she moved on to work for Samsung as Head of Content for Europe.
In her first year alone at Samsung, she drove a 34% uplift in visits to the Samsung website, attracting millions of users, and establishing the blog as the marketing channel. Fast-forward a few more years, and she is currently Senior Web Producer for Sony PlayStation. Throughout her career, she has garnered immense experience working with industry-leading brands.
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