Visual Identity Design for Spaces

Overview

“We will now discuss the importance of the color chart: how to choose and justify your color palette? We will start by presenting some useful theoretical notions to you to approach this work and to be able to argue your choices.”

In this video lesson Studio Plastac addresses the topic: The Color Palette, which is part of the Domestika online course: Visual Identity Design for Spaces. Learn to elevate the visual identity of a space through logos, design guidelines, and social media.

Partial transcription of the video

“The color palette In this lesson, we will discuss the importance of the color chart and how to choose and justify your color palette. To begin, we will see some theoretical notions to be able to argue your choices. We will see together the chromatic circle, developed by color theorist Johannes Itten. Johannes Itten was a professor at the Bauhaus and developed at the beginning of the XXᵉ century colorful experiments which always refer. It highlights, through its chromatic circle, the relationships between colors and their complementarity. In this circle, they are the opposite colors called c...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Visual Identity Design for Spaces

• Level: Beginner
• 88% positive reviews (8)
• 415 students
• 5 units
• 16 lessons (2h 3m)
• 9 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe InDesign, Adobe Photoshop

• Areas

  Branding & Identity, Digital Design, Graphic Design, Logo Design