Etsy for Creatives: Launch a Collection with Printful
Creating a personal brand: transmitting your personality in your work 2
A course by So Lazo , illustrator
About the video: Creating a personal brand: transmitting your personality in your work 2
Overview
“Since you already know how Instagram works, now I am going to give you some tips on how to have personality in your brand and apply it to your pieces.”
In this video lesson So Lazo addresses the topic: Creating a personal brand: transmitting your personality in your work 2, which is part of the Domestika online course: Etsy for Creatives: Launch a Collection with Printful. Create a collection of designs to transform into products with Printful, and sell them on your Etsy store.
Partial transcription of the video
“Creation of personal brand: transmit your personality in your work Now that I have explained a little about how I work on Instagram, we will see how you can put your personality in your brand and apply it to your pieces. For this part, I will give you three very important points that I consider essential to create our brand. The first is the part of staying true to who we are. Personally, for my own brand, I have found it very important the fact of transmitting to people who I am, because I consider that what I do is directly linked with the kind of person I am. A fundamental part is to be ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Etsy for Creatives: Launch a Collection with Printful
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Category
Illustration, Marketing & Business -
Areas
Digital Illustration, Marketing, Social Media, Traditional illustration

So Lazo
A course by So Lazo
Sonia Lazo is a Salvadoran illustrator, tattoo artist, and the author of the book Witch, Please!. Her work combines elements from her personal interests, such as magic and the obscure, and explores topics like feminism, resistance, tolerance, gender identity, and sexual orientation.
Her style is characterized by saturated colors and textures, irregular shapes, and emotionally charged characters. Through her personal brand, she designs and sells a wide range of products, clothing, and illustrated accessories.
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- 14 lessons (3h 2m)
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- Audio: Spanish, English
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- Level: Beginner
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