Etsy for Creatives: Launch a Collection with Printful
Creating a personal brand: transmitting your personality in your work 1
A course by So Lazo , illustrator
About the video: Creating a personal brand: transmitting your personality in your work 1
Overview
“In this lesson I will show you how you can start building your own brand and generating an online community. I will start by explaining how I use Instagram for this.”
In this video lesson So Lazo addresses the topic: Creating a personal brand: transmitting your personality in your work 1, which is part of the Domestika online course: Etsy for Creatives: Launch a Collection with Printful. Create a collection of designs to transform into products with Printful, and sell them on your Etsy store.
Partial transcription of the video
“Creation of personal brand: transmit your personality in your work In this unit, we will see how to create our own personal brand, what values are we going to put on our brand, what kind of products we can make and also how to expand and find our audience. In this first point I will talk a little about how to create an online community and for this I will show you my Instagram page and how I have worked it through several years. This is my Instagram profile. I think something very important that I have done is to have a lot of patience and perseverance. I started publishing maybe back in 20...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Etsy for Creatives: Launch a Collection with Printful
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Category
Illustration, Marketing & Business -
Areas
Digital Illustration, Marketing, Social Media, Traditional illustration
So Lazo
A course by So Lazo
Sonia Lazo is a Salvadoran illustrator, tattoo artist, and the author of the book Witch, Please!. Her work combines elements from her personal interests, such as magic and the obscure, and explores topics like feminism, resistance, tolerance, gender identity, and sexual orientation.
Her style is characterized by saturated colors and textures, irregular shapes, and emotionally charged characters. Through her personal brand, she designs and sells a wide range of products, clothing, and illustrated accessories.
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- 14 lessons (3h 2m)
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- Audio: Spanish, English
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- Level: Beginner
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