Motion Graphics: Create an Animated Poster
The brief
A course by Plus Mûrs , Creative Studio
About the video: The brief
Overview
“Now, we are going to see how to prepare and take possession of a brief. In our case, we will be working with Louisnumberz, a rapper and musician. We are going to study the brief he gave us before diving into his universe to extract key words that will help us later.”
In this video lesson Plus Mûrs addresses the topic: The brief, which is part of the Domestika online course: Motion Graphics: Create an Animated Poster. Learn how to use After Effects and the Adobe suite to develop an editorial and digital graphics project that combines both 2D and 3D.
Partial transcription of the video
“The brief In this lesson, I will show you how to capture and prepare a brief. The best way to capture a brief is to have the client on the phone. It's simpler and we have more information when you have it on the phone rather than when you read an email. We can know what information he wants to put forward and which he does not want to keep. There are three main questions to ask in a brief. Who ? What ? Why ? In this specific project, the client is Louis numberz, a rapper and musician living in Paris. I'm going to describe the brief he gave us, then we will immerse ourselves in his universe....”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Motion Graphics: Create an Animated Poster
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Category
3D & Animation, Design -
Software
Adobe After Effects, Adobe Illustrator, Adobe InDesign, Adobe Photoshop -
Areas
Animation, Design, Graphic Design, Motion Graphics, Poster Design, Typography

Plus Mûrs
A course by Plus Mûrs
Based in Nantes, Plus Mûrs is a creative studio specializing in visual identity and motion graphics for the fashion, culture, and music industries. Founded by Nassim Bouaza and Méric Chaperon in 2015, its list of prestigious clients includes the likes of Nike, Adidas Originals, H&M, Lee, Red Bull Music Academy, Trax, Kappa, Asics, SIGG Art Foundation, Wasted Paris, 51 Percent, and 5PM.
The studio also heads an annual photography publication: Les Fichiers Photographiques. The strength of this creative duo lies in balancing design, motion design, and art direction, with a focus on detail, meaning, aesthetics, and the work itself.
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