Introduction to Journalistic Writing
Target
A course by Paco Herranz , Journalist
About the video: Target
Overview
“Next, we are going to define, search and find the potential audience that is going to read our report.”
In this video lesson Paco Herranz addresses the topic: Target, which is part of the Domestika online course: Introduction to Journalistic Writing. Learn to write a good, non-fiction story that combines journalistic techniques and genres, such as interviewing and news reporting.
Partial transcription of the video
“target In this lesson we will define the target, the potential audience that will read or listen to our report. The audience is essential, it modifies the tone, the rhythm, grammar, structure of journalistic content. That is why it is important that we first know who the final audience is depending on the media. I will do a brainstorming thinking To whom would my report on crowdfunding be directed? It could be a written journalistic audience, general press. The press that has a varied content with all kinds of sections is the most popular. But we can also think that our crowdfunding report ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Journalistic Writing
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Category
Marketing & Business, Writing -
Areas
Communication, Narrative, Non-Fiction Writing, Storytelling, Writing
Paco Herranz
A course by Paco Herranz
Paco Herranz holds a doctorate in communication sciences from the Complutense University of Madrid. Since 2010, he has been teaching writing courses for the Journalism, Edition, Production, and New Technologies master's program at the CEU San Pablo University, as well as classes on the history of journalism at the University Carlos III of Madrid. He currently collaborates with the Russian news outlet Sputnik, writing weekly analyses on international politics, and with the educational history magazine La Aventura de la Historia. He also works for the digital platform industry TALKS.
From 1989 to 2013, Paco worked for the Spanish newspaper El Mundo and held a variety of positions during his time there, including collaborator, reporter, correspondent in Moscow, and head of international news. As a reporter, he has covered three armed conflicts, written numerous reports on a broad range of topics, and interviewed people from a wide range of backgrounds and circumstances. His career has taken him across the world to report in countries like the United States, Canada, Venezuela, Brazil, Angola, Taiwan, South Korea, Israel, Turkey, Algeria, Poland, the Baltic States, Italy, and Sweden.
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