Introduction to Journalistic Writing
Target
A course by Paco Herranz , Journalist
About the video: Target
Overview
“Next, we are going to define, search and find the potential audience that is going to read our report.”
In this video lesson Paco Herranz addresses the topic: Target, which is part of the Domestika online course: Introduction to Journalistic Writing. Learn to write a good, non-fiction story that combines journalistic techniques and genres, such as interviewing and news reporting.
Partial transcription of the video
“This lesson will focus on defining the target audience for our project. The audience is vital because it influences the tone. rhythm. and structure of the piece. Understanding the tone. rhythm. grammar. and structure of journalistic content is essential. Knowing the target audience in advance. based on the specific media outlet. ensures effective communication. I'm considering who my crowdfunding report should target. It might be for a journalistic audience or press. Identifying the audience is crucial for determining the tone and structure. The newspaper with diverse content and various se...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Journalistic Writing
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Category
Marketing & Business, Writing -
Areas
Communication, Narrative, Non-Fiction Writing, Storytelling, Writing
Paco Herranz
A course by Paco Herranz
Paco Herranz holds a doctorate in communication sciences from the Complutense University of Madrid. Since 2010, he has been teaching writing courses for the Journalism, Edition, Production, and New Technologies master's program at the CEU San Pablo University, as well as classes on the history of journalism at the University Carlos III of Madrid. He currently collaborates with the Russian news outlet Sputnik, writing weekly analyses on international politics, and with the educational history magazine La Aventura de la Historia. He also works for the digital platform industry TALKS.
From 1989 to 2013, Paco worked for the Spanish newspaper El Mundo and held a variety of positions during his time there, including collaborator, reporter, correspondent in Moscow, and head of international news. As a reporter, he has covered three armed conflicts, written numerous reports on a broad range of topics, and interviewed people from a wide range of backgrounds and circumstances. His career has taken him across the world to report in countries like the United States, Canada, Venezuela, Brazil, Angola, Taiwan, South Korea, Israel, Turkey, Algeria, Poland, the Baltic States, Italy, and Sweden.
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