3D Lettering: Create a Striking Composition
Associating word and style: why and how
A course by Tarwane , Art Director and Lettering Artist
About the video: Associating word and style: why and how
Overview
“In this lesson you will see the different possibilities that exist for playing with words, letters and styles. When you understand this, you will be able to create a much richer and more original lettering.”
In this video lesson Tarwane addresses the topic: Associating word and style: why and how, which is part of the Domestika online course: 3D Lettering: Create a Striking Composition. Explore analog and digital drawing techniques to create a 3D lettering composition with spectacular optical illusions.
Partial transcription of the video
“Associating word and style: why and how We will see in this lesson how to associate a word and a style. There are some obvious things when creating a logo. For example, for organic products, you will use green, but you can also create more subtle things, like putting a leaf on the point of an I. As you see with the word Ascension, there is a correlation between word and style. I was able to make the two coincide together with this staircase effect that creates an ascent. You can, if it is assumed, take the opposite of these obvious facts. Use the word Love in dark colors and a broken glass ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: 3D Lettering: Create a Striking Composition
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
3D Lettering, Design, Digital Lettering, Hand Lettering, Lettering

Tarwane
A course by Tarwane
Ever since he was little, Tarwane has been passionate about graffiti and street art. He has taught himself a wide array of amazing lettering techniques and, over time, specialized in embossed lettering and optical illusion effects. He has worked with international clients like Adobe, L'Oréal, Fox Channel, and Éditions Robert Laffont.
Hand drawing is always at the forefront of his creative process, even if he is a wiz at the digital side of things. He draws his inspiration from the words themselves, their shape, and their meaning.
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- 19 lessons (1h 45m)
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- Level: Beginner
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