3D Lettering: Create a Striking Composition
Define the objective of your work
A course by Tarwane , Art Director and Lettering Artist
Explore analog and digital drawing techniques to create a 3D lettering composition with spectacular optical illusions
- French with subtitles in English
- 100% positive reviews (15)
- 268 students
About the video: Define the objective of your work
Overview
“When a client calls on you for their project, understanding their needs and the briefing is essential. So I will explain to you how to analyze and understand the needs of his client.”
In this video lesson Tarwane addresses the topic: Define the objective of your work, which is part of the Domestika online course: 3D Lettering: Create a Striking Composition. Explore analog and digital drawing techniques to create a 3D lettering composition with spectacular optical illusions.
Partial transcription of the video
“Define the objective of your work When a customer calls on you, understanding your needs and briefing is essential. Try to stick to the customer's expectations as much as possible. Give meaning to your approach to your project, in shapes, colors or textures. If, for example, your customer has aggressive communication, soft shapes and pastel colors should be avoided, and vice versa in the opposite case. Say we have to create a logo for a punk band. It will be necessary to avoid using green, yellow, red, which will be connoted reggae. To better understand it, here are two concrete examples. F...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: 3D Lettering: Create a Striking Composition
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Category
Calligraphy & Typography -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
3D Lettering, Design, Digital Lettering, Hand Lettering, Lettering
Ever since he was little, Tarwane has been passionate about graffiti and street art. He has taught himself a wide array of amazing lettering techniques and, over time, specialized in embossed lettering and optical illusion effects. He has worked with international clients like Adobe, L'Oréal, Fox Channel, and Éditions Robert Laffont.
Hand drawing is always at the forefront of his creative process, even if he is a wiz at the digital side of things. He draws his inspiration from the words themselves, their shape, and their meaning.
- 100% positive reviews (15)
- 268 students
- 19 lessons (1h 45m)
- 14 additional resources (0 files)
- Online and at your own pace
- Available on the app
- Audio: French
- French, Spanish, English, Portuguese, German, Italian, Polish, Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
