Animation for Typographic Logo Designs

A course by Holke 79
Graphic Designer. Madrid, Spain.
Joined June 2015
, Graphic Designer

Learn how to design and animate a logo from scratch and visually communicate the essence of a brand

  • 88% positive reviews (8)
  • 385 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Learn how to design and animate a logo from scratch and visually communicate the essence of a brand


  • 88% positive reviews (8)
  • 385 students
  • Online and at your own pace
  • Audio: English
  • Level: Beginner
  • 16 lessons (2h 36m)
  • Available on the app
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Unlimited access forever
  • Certificate upon completion of the course


First impressions are essential for a brand, and a logo is often the very first interaction a potential client experiences. That’s why creating animated logos is an effective way to build brand awareness. Graphic designer Borja Holke, known as Holke 79, has been creating animated typefaces for clients like Converse, Aerosmith’s Las Vegas residency, and sports programming for Real Madrid, FC Barcelona, and Copa América.

In this course, Borja walks you through the entire process of creating an engaging animated logo design from scratch. He covers the basics of working with After Effects and Cinema 4D, and teaches you how to create visually striking animations ready to share with clients.

This is Borja’s fifth Domestika course. If you are interested in learning animation to boost your portfolio, see Portfolio Animation with After Effects. If you want to learn typographic animation in more depth, take a look at Animation for Typograhic Compositions. Check out all of his courses here.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Preparation
  • U3
    U3. Basic Skills with the Design and Animation Softwares
  • U4
    U4. Making Motion Logos
  • U5
    U5. Sharing Your Work and Final Tips
  • FP
    FP Final Project
View details

Begin by getting to know Borja. He shares his creative journey, which started with journalism and led him to the world of graphic design. Hear about his influences, and the designs that have shaped his work.

Borja then gives you an overview of the course and the final project. Take a look at some logo examples and discover the importance of adding motion to them. Explore the different elements that make a logo animation both visually striking and effective in terms of branding.

Dive into the design and animation software by learning how to vectorize designs in Illustrator. Next, Borja walks you through both Adobe After Effects as well as Cinema 4D, and teaches you the basics of both software. He also covers how to link the software to improve your workflow.

Start creating an animated logo by defining a concept from a brief, sketching it out, and choosing the right typography for your wordmark. Borja then discusses production timing and budgeting, and shares his tips and tricks to keep track of both. Using a music festival logo as an example, Borja teaches you to create two different concepts for animated logos: a surfing waves concept and a sound reactive logo.

Learn how to render and export your final design before building a presentation to showcase your animated logo. Borja shares his tips on how to create a professional presentation with different branding graphics to propose to your client.

What is this course's project?

Create two original animated logotypes from scratch in After Effects and Cinema 4D.

Who is it for?

Anyone interested in creating a motion logo for branding.

What you need

No previous experience is required. Borja takes you through the basics of logo design and animation.

To take this course, you need access to a computer with Adobe Illustrator, After Effects, and Cinema 4D.

New to Adobe After Effects? In that case, we recommend taking Domestika Basics courses to learn how to use the software: Introduction to After Effects.


Reviews

385 Students
8 Reviews
88% Positive ratings
  • More reviews

Holke 79

A course by Holke 79

TeacherPro
Graphic Designer

Borja is a graphic designer specialized in motion graphics from San Sebastián, Spain. He studied journalism at the University of San Pablo in Madrid, but he soon discovered that his passion was in graphic design. After taking courses in design and animation, he began to work as a broadcast designer for TV networks like Canal+, creating motion graphics for sports matches like El Clásico (Real Madrid versus FC Barcelona) and Copa América.

He worked as a senior motion designer for Saffron Brand Consultants in Madrid, where he helped brands build their visual identity through animation. In 2019, after over a decade of working in motion design, Borja started his own motion graphic design company, Holke 79. Some of his projects include online campaigns for Converse, Aerosmith’s Last Vegas residency, an official lyrics video for Green Day, and a number of animated graphics for TV shows.


Contents

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    Preparation

    • What Will We Do in This Course and Finding Inspiration
    • Why and How to Build a Motion Logo
  • U3

    Basic Skills with the Design and Animation Softwares

    • Vectorizing Our Logos in Adobe Illustrator
    • Introduction to After Effects
    • Let’s Jump into Cinema 4D Lite!
  • U4

    Making Motion Logos

    • Concept Searching and First Sketches: Good Vibes Festival
    • Choosing the Right Type for Your Logo
    • A Little Production Tip before We Start Our Journey
    • Waves and Psychedelia in After Effects
    • Music-Reactive Logo in After Effects
    • Animation in Cinema 4D: Generating Waves
    • Vectorizing the Logo and Refining It
  • U5

    Sharing Your Work and Final Tips

    • Rendering Tips and Tricks
    • Building a Presentation
  • FP

    Final Project

    • Animation for Typographic Logo Designs

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and an easy-to-follow method. You set your own timetable.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert instructors

    Each instructor teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Earn a certificate with every course
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    Get a personalized certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate as you about creativity.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

  • You'll get your personal certificate as soon as you complete the course. You can see all your certificates under the Certificates section in your profile. You can download your certificates in PDF and share the link online. Learn more about certificates

Animation for Typographic Logo Designs. A 3D, and Animation course by Holke 79

Animation for Typographic Logo Designs

A course by Holke 79
Graphic Designer. Madrid, Spain.
Joined June 2015
  • 88% positive reviews (8)
  • 385 students