Visual handmade identity

A course by Tatabi Studio
Design studio specialized in branding and packaging. Valencia, Spain.
On Domestika since 02/04/2011
, Design studio specialized in branding and packaging

Create the stationery and packaging for a brand in an artisanal manner

  • Spanish with subtitles in English
  • 98% Positive reviews (524)
  • 7426 students

Create the stationery and packaging for a brand in an artisanal manner

  • Spanish with subtitles in English
  • 98% Positive reviews (524)
  • 7426 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 15 Lessons (2h 33m)
  • Available from the app
  • Spanish, English, Portuguese
  • Unlimited access forever

In this course, the designer Elena Sancho (Tatabi Studio), will teach you to create all the stationery of a fashion brand using artisan resources and a very careful aesthetics. From the search for the personality of the brand until all the material is ready to go, Elena will show you a lot of interesting materials and incredible handmade techniques that you can then apply to a commission or to your own brand. You will design the cards, the packaging and the catalog, creating a unique identity, by hand and made to measure, and best of all: you will have a great time. So, give the computer a break because here you will touch it a little. Up the handmade!

About this course

Course table of contents

  • U1
    U1. We start
  • U2
    U2. Focusing the brand
  • U3
    U3. materials
  • U4
    U4. Stationery
  • U5
    U5. The catalog
  • FP
    FP Final project
View details

Throughout the course, Elena will help you analyze the personality of a brand and you will see the different graphic variables that intervene in the creative process of identity: Colors, typographies ... You will design a logo for a brand you choose and all the stationery : You will create the business cards in an artisan way, you will produce a packaging learning to use the technique of screen printing and you will elaborate a product catalog. You will see different forms of binding and expand knowledge in editorial design.

In addition, you will know how to use and where to get all the materials, the most interesting "pots" and the coolest techniques to apply to the graphic pieces. Oh, and the final moral: You will discover that incredible results can be obtained by combining the computer with completely handmade techniques.

Who is it for?

To any person with desire to learn to create the identity of a brand in a creative and original way. You may be interested if you are a graphic designer, illustrator, fashion designer ... If you are creative and you are about to launch your own brand or simply if you want to work with your hands and leave digital design aside.

What you need

For this branding course you will need (though little) a computer and basic knowledge of Illustrator and Indesign. Regarding the materials, Elena will use scissors, stamping machines, sealing stamps, all kinds of papers, manual screen printing machine, colored threads ... But you can use the ones you like. The most important thing is to have the desire to look for cool materials that suit your brand.


7426 Students
524 Reviews
98% Positive ratings
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Tatabi Studio

A course by Tatabi Studio

Design studio specialized in branding and packaging

Tatabi Studio is a creativity and marketing agency located in Valencia that creates concepts and creative solutions for food, fashion and health brands.

Its goal is to help brands come to market and sell their products creatively and effectively.

Among its clients are Carrefour, TED Talks, Le Brass, Omba, Adobe, Diz-Diz, Panaria, Tatun Lifestyle, Tea Avenue, CO-CO, Attariat, Mamukko, Full Languages, Enkaja or Muyum, among others, for which They have done all kinds of design projects, art direction, web design, illustration, video, motion graphics, branding, packaging and photography.


  • U1

    We start

    • About Tatabi
    • Inspiration
  • U2

    Focusing the brand

    • Brand personality
    • Graphic variables
  • U3


    • Materials and tools
    • Technical books
  • U4


    • Logo design
    • Design of the cards
    • Production of cards
    • Ideas cards
    • Packaging with screen printing
  • U5

    The catalog

    • Types of binding
    • Maquetación
    • Designing the catalog
    • Binding
  • FP

    Final project

    • Visual identity handmade

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Visual handmade identity. A Craft, and Design course by Tatabi Studio

Visual handmade identity

A course by Tatabi Studio
Design studio specialized in branding and packaging. Valencia, Spain.
On Domestika since 02/04/2011
  • 98% Positive reviews (524)
  • 7426 students