Handmade Visual Identity
Graphic variables
A course by Tatabi Studio , A Design Studio Specializing in Branding and Packaging
Joined February 2011
About the video: Graphic variables
Overview
“We decide which graphic variables we are going to use: what colors, typographies, style of the images, ... We create a Moodboard with references, ideas and sketches.”
In this video lesson Tatabi Studio addresses the topic: Graphic variables, which is part of the Domestika online course: Handmade Visual Identity. Create the stationery and packaging for a brand using artisanal methods.
Partial transcription of the video
“[Music] In this lesson we are going to talk about graphic variables Well, I call this the part of... take decisions. We already have a lot of information that the client has given us, we know what he wants, what you don't want, and now what you have to do is decide things and then design and pave the way. then let's see, for example, the photographs you can always choose black or white photos color photos fonts in one way or another, It's time to decide what type of fonts you want what exact colors are you going to use, what types of materials, papers, etc. So I'm going to explain a little ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Handmade Visual Identity
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Category
Craft, Design -
Software
Adobe InDesign -
Areas
Branding & Identity, DIY, Graphic Design, Packaging, Paper Craft, Stationery Design

Tatabi Studio
A course by Tatabi Studio
Elena Sancho is the creative director and founder of Tatabi Studio, an innovating branding studio specialized in creating eco-friendly brands and packaging. The studio has developed products for companies like Adobe, Cokowo, and Mimi & Boo.
Elena’s priority is to treat each brand like she does the environment: with great care. Therefore, she has gone to great lengths to create processes that guarantee an environmentally-friendly design with an attractive and innovative aesthetic.
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