Handmade Visual Identity
Graphic variables
A course by Tatabi Studio , A Design Studio Specializing in Branding and Packaging
Joined February 2011
About the video: Graphic variables
Overview
“We decide which graphic variables we are going to use: what colors, typographies, style of the images, ... We create a Moodboard with references, ideas and sketches.”
In this video lesson Tatabi Studio addresses the topic: Graphic variables, which is part of the Domestika online course: Handmade Visual Identity. Create the stationery and packaging for a brand using artisanal methods.
Partial transcription of the video
“In this lesson. we will delve into the graphic variables. which I refer to as the decision-making now. we have gathered substantial information from our client. understanding their preferences and limitations. and it's time for us to decide how to proceed with their specific requirements in mind. make decisions to then start designing. to fill the path. So. let's see. for instance. photographs. You can always choose black and white color photos. one typography or another. Now is the time to... select your desired fonts. specify the exact colors. and choose the materials and papers you will ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Handmade Visual Identity
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Category
Craft, Design -
Software
Adobe InDesign -
Areas
Branding & Identity, DIY, Graphic Design, Packaging, Paper Craft, Stationery Design

Tatabi Studio
A course by Tatabi Studio
Elena Sancho is the creative director and founder of Tatabi Studio, an innovating branding studio specialized in creating eco-friendly brands and packaging. The studio has developed products for companies like Adobe, Cokowo, and Mimi & Boo.
Elena’s priority is to treat each brand like she does the environment: with great care. Therefore, she has gone to great lengths to create processes that guarantee an environmentally-friendly design with an attractive and innovative aesthetic.
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