Graphic Design for Architectural Spaces
Choose a graphic expression
A course by Ruedi Baur , Designer
About the video: Choose a graphic expression
Overview
“Now we are going to discuss the subject of typographic semiotics, that is, the expression of typography. This manifests itself in the choice of characters, the location, and the possible variations. We will see how changing the shapes of the letters can transform the space.”
In this video lesson Ruedi Baur addresses the topic: Choose a graphic expression, which is part of the Domestika online course: Graphic Design for Architectural Spaces. Discover how graphic design can support architecture by analyzing the relationship between space, information, and graphic expression.
Partial transcription of the video
“Choose a graphic expression After working on the sizes, on the pitches, on this report, we will start working on typographic semiotics, i.e. typography expression by the choice of characters, by the way, again, in which we come to place it by focusing, telling ourselves that we are not only in a unique typography. We have very variable possibilities of saying things. What I propose, Odyssey, is that we go beyond the “Design School”, which is a bit neutral, and choose “Social Design School”. So, it is good to differentiate this school from other schools. So, let's start, as we have done so f...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Graphic Design for Architectural Spaces
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Category
Design -
Areas
Design, Graphic Design, Signage Design
Ruedi Baur
A course by Ruedi Baur
Graphic artist and designer Ruedi Baur specializes in reimagining public spaces. At the beginning of his career, he worked in visual identity and signage for major cultural institutions in Paris, such as the Picasso Museum and the Pompidou Centre, before switching his focus to architecture and urban design. He currently teaches classes around the world and runs two research workshops: Intégral Ruedi Baur Paris and Intégral Ruedi Baur Zürich.
His extensive portfolio of projects includes signage for The New School in New York, the Cologne Bonn and Vienna Airports, and, more recently, the information system for the future transit lines of the Grand Paris Express (2022-2030).
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